New Academy Course: Google Analytics 4: Essentials for Local SEO

New Academy Course: Google Analytics 4: Essentials for Local SEO

Love it or loathe it, Google Analytics 4 (GA4) has become the new reality in the analytics world. Embracing this change, BrightLocal is thrilled to present a gift to all marketers struggling to navigate GA4. 

Our latest course, “ Google Analytics 4: Essentials for Local SEO ,” led by the expert Dana DiTomaso, is tailored for in-house marketers and SEOs at agencies, helping them unravel the intricacies of GA4 through a local SEO lens.

Across the span of 22 informative lesson videos, you will:

  • Adopt the analytics mindset, learn to understand GA4 data capture, and familiarize yourself with terminology and the user interface for a strong starting point.
  • Explore GA4’s event-based data model, covering property and data stream creation, built-in (enhanced) events, adding custom events, and viewing event parameters.
  • Evaluate marketing success in GA4 by adding conversions (goals), exploring default channel groups, and tracking Google Business Profile (GBP) and offline advertising traffic using Urchin Tracking Modules (UTMs) for effective tracking.
  • Master GA4’s reports, customize your tool by modifying or creating reports and enhance the Reports Menu for detailed Google Business Profile and offline advertising traffic insights.

Here’s Dana with an overview of the course: 

Like all BrightLocal Academy courses, you can strengthen your understanding through interactive activities and quizzes, guaranteeing a thorough grasp of the concepts. When completed, put your knowledge to the test with a final exam and show off your new-found skills with a shareable certificate.

Who is this course for?

This course is tailored for in-house marketers who need to use GA4 regularly, even if GA4 was set up for them. Additionally, SEOs at agencies without in-house analytics support will find valuable insights to enhance their GA4 proficiency.

How can I join?

Anyone can access this course, whether or not you’re a BrightLocal customer. You can also be among the first to find out when new courses drop by enrolling for free. Here’s how:

If you’re a BrightLocal customer, you can access the academy via your BrightLocal account. Log in, click ‘Learning Resources’ at the top of the screen, and select ‘BrightLocal Academy’ from the dropdown menu.

Learning Resources - BrightLocal Academy

You must create a free BrightLocal Academy account before enrolling in the ‘ Google Analytics 4: Essentials for Local SEO ’ course.

If you’re not a BrightLocal customer, you can join BrightLocal Academy for free and follow the steps above to enroll in the course.

Want to know more about BrightLocal Academy? 

Check out the official BrightLocal Academy FAQs here: 

What is BrightLocal Academy, how does it work, and how can I enroll?    

What courses does BrightLocal Academy offer, and how long do they take?    

If you have any questions of your own, feel free to get in touch with us or leave a comment below. We hope you find this fresh new course useful, and we can’t wait to hear how it’s helped you improve your local SEO skills.

Kate Herbert-Smith
About the author
Kate is responsible for managing BrightLocal’s educational content, ensuring we create valuable resources and courses that upskill the local SEO community so they can become experts in local marketing and using BrightLocal products.

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