Paid Media

Are you running a local business struggling to get visibility and sales in your area? If the answer is yes, then one of the best things you can do for ...

For the longest time, SEO and PPC have been viewed as two separate entities. Many businesses would have the departments siloed separately, which can result in the two teams competing ...

Please Note: In November 2021, Google retired the name ‘Google My Business’ and now uses ‘Google Business Profile’ to refer to the profile searchers see and ‘Google Business Profile Manager’ ...

Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring ...

How much would you be willing to pay for Google My Business features? That’s effectively what Google asked GMB profile managers in a recent survey, and the response from the ...

Investing in Google Ads for your client’s local business can increase local foot traffic, in-store sales, and qualified leads. But how do you do this at a low cost whilst ...

When it comes to local marketing, sometimes casting a wide net isn’t the best approach, and instead you need something a little more refined and targeted. Oren Greenberg offers his ...

Noticed that Local Services Ads have started showing photos for particular businesses? What might this mean for this niche area of paid search? Tom Waddington explains it all. The ability ...

Anyone working on local marketing for businesses that visit customers at their locations will know it can be an uphill struggle to get and retain online visibility throughout the business’ ...

Welcome to the Local Services Ads Click Study! Local Services ads, or ‘Local Services by Google’ as they’re more formally known, are Google’s latest in-SERP advertising option for local and Service ...

It’s a question SEOs get asked again and again: ‘How can I rank locally in an area outside my city?‘ There are plenty of reasons why you’d want to rank ...

Google My Business has recently made some significant updates to the way its directions heatmap works—and to what insights it provides about where searchers are requesting directions to your business ...