What is the Yelp Verified Badge and how does it differ to Google Local Service Ads? Yelp’s new paid feature has been rolled out for certain home services to supposedly help local businesses differentiate themselves from fake listings, but just how helpful will this really be to local businesses and their consumers? Tom Waddington has done his… Read More

Tom Waddington
April 4th, 2019

Noticed that Local Services Ads have started showing photos for particular businesses? What might this mean for this niche area of paid search? Tom Waddington explains it all. The ability to add photos to a Local Services ad started back in June 2018. At the time it was limited to photographers and event planners and… Read More

Tom Waddington
January 21st, 2019

Anyone working on local marketing for businesses that visit customers at their locations will know it can be an uphill struggle to get and retain online visibility throughout the business’ service area. Here Tom Waddington shares his tactics for increasing visibility for service area businesses in 2019. A service area business (or SAB) is any… Read More

Tom Waddington
January 3rd, 2019

If you’re working with Service Area Businesses (SABs), you’ve no doubt been asked about Google’s Local Services Ads (LSAs). In this ultimate guide to LSAs, contributor Tom Waddington breaks down where these new ads came from, where they’re headed next, and how to get the most from them. Google Local Services is a pay-per-lead advertising… Read More

Tom Waddington
December 10th, 2018