Tom has written 4 articles
Please Note: In November 2021, Google retired the name ‘Google My Business’ and now uses ‘Google Business Profile’ to refer to the profile searchers see and ‘Google Business Profile Manager’ ...
What is the Yelp Verified Badge and how does it differ to Google Local Service Ads? Yelp’s new paid feature has been rolled out for certain home services to supposedly help ...
Noticed that Local Services Ads have started showing photos for particular businesses? What might this mean for this niche area of paid search? Tom Waddington explains it all. The ability ...
Anyone working on local marketing for businesses that visit customers at their locations will know it can be an uphill struggle to get and retain online visibility throughout the business’ ...