The Local Marketing Holiday Guide
by Mike Hawkes
The holiday season is fast approaching. While you’ve probably spotted baubles on shelves and been inundated by ads referencing it for a month or two already, now’s the time you ...
by Mike Hawkes
The holiday season is fast approaching. While you’ve probably spotted baubles on shelves and been inundated by ads referencing it for a month or two already, now’s the time you ...
In this BrightLocal webinar, guests Dayna Lucio (Amsive Digital) and Claire Carlile (BrightLocal) shared their creative content ideas to help you write content for your local business. Watch the replay ...
by Alex Birkett
A content silo ensures that search engines index relevant content on your client’s website—and this can lead to better rankings. It also provides a great reader experience when local searchers ...
How do consumers find the best places to buy what they need? To eat? To relax? To have fun? They search for ‘near me’ recommendations. When a user searches for ...
by Alex Birkett
Local searchers buy from businesses that not only have the best products and services but also, provide a great buying experience. According to the State of the Connected Customer report ...
by Mike Hawkes
Ready to steal an extra advantage over the competition? Maybe you just need some inspiration, or perhaps you just need to cement your spot at the top. Competitor analysis tools ...
by Mike Hawkes
No matter how creative a person you may be, consistently creating great content can be challenging. Especially when you consider that modern content creation is no longer focused on simply ...
Recently, Google’s Search Advocate John Mueller made a hard case for quality above all things SEO. However, the bar for uniqueness and quality is higher than ever. In our competitive ...
Are you trying to create a local content strategy but have become stuck because lots of content recommendations are better suited to enterprise-level businesses? Well, don’t worry—there’s a way to ...
by Ann Smarty
Keyword research is one of the major cornerstones of marketing success for any local business targeting greater visibility in the local search results. If you’re looking for ways to boost ...
by Alex Birkett
In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is ...
Optimizing the website of a single-location brick-and-mortar business for the local search results can be a challenge—but it’s significantly more complicated when doing so for a business with hundreds or ...