Local SEO Insights

‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we’re joined by yet another expert guest to take stock of SEO in 2020, and to look ahead to 2021. Our guest on this episode is seasoned SEO pro and keynote speaker, Lily Ray. Lily draws from… Read More

Kristian Bannister
January 28th, 2021

If you’ve stumbled upon this page in a bid to learn more about local SEO and local search marketing, then congrats! You’re in the right place. In this guide to local SEO, we’ll walk you through the ins and outs of getting your business found in local search results, from online reviews to citations, local… Read More

Stephanie Newton
December 14th, 2020

There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach this. And often what ranks and what converts can be very different beasts. Luckily, we’ve enlisted Sterling Sky’s content creating champion Carrie Hill to get… Read More

Kristian Bannister
November 24th, 2020

One of the toughest aspects of working in SEO is convincing clients that what you’re doing will pay off. Choosing to optimize for long-tail keywords can be a tough fight to win, with some clients not immediately understanding why we’d opt to target lower volume keywords. While it might seem totally counterproductive to optimize for… Read More

Emil Kristensen
August 27th, 2020

With more than a decade’s worth of experience in internet marketing, Ann Smarty is a real pro when it comes to the ins and outs of SEO and content. Here, she provides a guide to performing local keyword research. Would you like to boost your local website’s online visibility? A well-organized keyword research process is… Read More

Ann Smarty
July 23rd, 2020

In spite of  — or perhaps because of — its age, email marketing remains one of the most powerful ways to accomplish outreach, retain customers, and boost engagement. Assuming you go about it the right way, that is! When it comes to email marketing, the tactic’s impact never seems to halt, yet it’s one that… Read More

Terry Cane
April 20th, 2020

There’s no dismissing the importance of SEO. It’s absolutely necessary to get found online and to source as many relevant views to your content as possible. But trying to rank for poor quality or misaligned content just won’t work. Not even the best SEO can save content that people don’t find valuable.  And value matters… Read More

Amir Shahzeidi
March 31st, 2020

As an agency working with local businesses, you know how important fostering community is to your clients. Good neighbors are their bread and butter  — their neighbors are their customers, after all. But while they know all the best ways to engage their community with local events and discounts for frequent patrons, creating authentic online… Read More

Grant Harvey
February 13th, 2020

The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating last-minute content while doing the last-minute gift shopping. Would you be willing to capture more leads and sales with your local content marketing strategy? Would… Read More

Ann Smarty
October 16th, 2019