Local SEO Insights

In spite of  — or perhaps because of — its age, email marketing remains one of the most powerful ways to accomplish outreach, retain customers, and boost engagement. Assuming you go about it the right way, that is! When it comes to email marketing, the tactic’s impact never seems to halt, yet it’s one that… Read More

Terry Cane
April 20th, 2020

There’s no dismissing the importance of SEO. It’s absolutely necessary to get found online and to source as many relevant views to your content as possible. But trying to rank for poor quality or misaligned content just won’t work. Not even the best SEO can save content that people don’t find valuable.  And value matters… Read More

Amir Shahzeidi
March 31st, 2020

As an agency working with local businesses, you know how important fostering community is to your clients. Good neighbors are their bread and butter  — their neighbors are their customers, after all. But while they know all the best ways to engage their community with local events and discounts for frequent patrons, creating authentic online… Read More

Grant Harvey
February 13th, 2020

The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating last-minute content while doing the last-minute gift shopping. Would you be willing to capture more leads and sales with your local content marketing strategy? Would… Read More

Ann Smarty
October 16th, 2019

If you’re looking to increase your general and voice search visibility, then you should start thinking about incorporating unique How-To content into your SEO strategy. But how do you find the best topics to cover and frame that in a way that puts the reader before the search engine? Contributor Steve Wiideman covers all angles… Read More

Steve Wiideman
April 16th, 2019

Question-based queries help guide your content strategy and dominate Google’s featured snippet top spot, so it’s important to have a full understanding of what your customers and prospective customers are asking. Ann Smarty takes us through some of the best question research tools available, and the steps required to help you increase your local search visibility. With… Read More

Ann Smarty
April 1st, 2019

The power of video is stronger than ever, so now is the time to start incorporating this into your local marketing strategy if you haven’t already. With video at the heart of people’s decision making, whether consciously or not, it’s time to capitalize on this phenomenon to convert your local customers. Kayla Matthews shares her… Read More

Kayla Matthews
March 13th, 2019

Content marketing presents a fantastic opportunity for local businesses to properly compete with their big brand competitors. With these tips from Emil Kristensen, on everything from ideation and implementation to setup and promotion, you’ll find creating content for local businesses a joy, not a struggle. Run the site of a local business? Looking to grow SEO… Read More

Emil Kristensen
March 12th, 2019

Why guess at what Google is looking for in a local business website when they have a document that practically spells it out? Here, Marie Haynes uses the Quality Raters’ Guidelines to make a strong case for good reputation, expertise, authoritativeness, trustworthiness, and more. There has been a lot of discussion lately about information that… Read More

Marie Haynes
February 28th, 2019