Recently, Google’s Search Advocate John Mueller made a hard case for quality above all things SEO. However, the bar for uniqueness and quality is higher than ever. In our competitive ...
Are you trying to create a local content strategy but have become stuck because lots of content recommendations are better suited to enterprise-level businesses? Well, don’t worry—there’s a way to ...
by Alex Birkett
In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is ...
Optimizing the website of a single-location brick-and-mortar business for the local search results can be a challenge—but it’s significantly more complicated when doing so for a business with hundreds or ...
by Irwin Hau
26% of adults in the US live with a disability—but less than 1% of the top million website homepages meet the most widely used accessibility standards. That’s a lot of ...
by Mark Crowe
Hola. Ciao. Bonjour. 你好. Xin chào. Hello. No matter which American state you reside in, you’re likely to hear any one of these greetings as part of the 300+ other ...
by Raul Galera
Improving and measuring customer loyalty is crucial for every business in gaining visibility and profit – allowing businesses to not only retain loyal customers for the long-term, but capitalize on ...
‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we’re joined by yet another expert guest to take stock of SEO ...
If you’ve stumbled upon this page asking yourself “what is local SEO?” or want to know more about search engine optimization for local business, then congrats! You’re in the right ...
There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach ...
One of the toughest aspects of working in SEO is convincing clients that what you’re doing will pay off. Choosing to optimize for long-tail keywords can be a tough fight ...
by Ann Smarty
With more than a decade’s worth of experience in internet marketing, Ann Smarty is a real pro when it comes to the ins and outs of SEO and content. Here, ...