by Ann Smarty
The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating ...
If you’re looking to increase your general and voice search visibility, then you should start thinking about incorporating unique How-To content into your SEO strategy. But how do you find ...
by Ann Smarty
Question-based queries help guide your content strategy and dominate Google’s featured snippet top spot, so it’s important to have a full understanding of what your customers and prospective customers are asking. Ann ...
Content marketing presents a fantastic opportunity for local businesses to properly compete with their big brand competitors. With these tips from Emil Kristensen, on everything from ideation and implementation to ...
by Marie Haynes
Why guess at what Google is looking for in a local business website when they have a document that practically spells it out? Here, Marie Haynes uses the Quality Raters’ ...
by Shane Barker
Looking to branch into an entirely new market with a different regional culture, and maybe even a new language? Contributor Shane Barker provides his considerations for localizing your content for ...
by Ann Smarty
Looking for more large-scale ways to generate leads through your content? Here, contributor Ann Smarty takes us through her seven must-have tools, from research to content creation, for better lead-gen ...
by Rosie Murphy
You’ll have heard the oft-quoted claim that “content is king”, but for busy business owners, we know investing the time, investment and energy in starting blogging can feel like a ...
by Gavin Hirst
Getting into Google’s Answer Boxes is no mean feat for smaller or local businesses, but it can be achieved with a lot of research and just the right content! Here, ...
by Ben Fisher
We all know that adding pictures to anything on the web grabs a person’s attention and increases engagement. The same goes with your Google Business Profile (formerly known as Google ...
by Ann Smarty
Local businesses are starting to wise up: The Internet may give you more reach, but that doesn’t mean you should just focus on expansion. The real boon to small-to-medium sized ...
You’ve probably heard of lead magnets. A lead magnet is something you offer to a potential customer in exchange for them giving you something (like their email address so you ...