Content Marketing

Keyword research is one of the major cornerstones of marketing success for any local business targeting greater visibility in the local search results.  If you’re looking for ways to boost ...

In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is ...

Optimizing the website of a single-location brick-and-mortar business for the local search results can be a challenge—but it’s significantly more complicated when doing so for a business with hundreds or ...

26% of adults in the US live with a disability—but less than 1% of the top million website homepages meet the most widely used accessibility standards. That’s a lot of ...

Hola. Ciao. Bonjour. 你好. Xin chào. Hello.  No matter which American state you reside in, you’re likely to hear any one of these greetings as part of the 300+ other ...

‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we’re joined by yet another expert guest to take stock of SEO ...

There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach ...

One of the toughest aspects of working in SEO is convincing clients that what you’re doing will pay off. Choosing to optimize for long-tail keywords can be a tough fight ...

In spite of  — or perhaps because of — its age, email marketing remains one of the most powerful ways to accomplish outreach, retain customers, and boost engagement. Assuming you ...

There’s no dismissing the importance of SEO. It’s absolutely necessary to get found online and to source as many relevant views to your content as possible. But trying to rank ...

As an agency working with local businesses, you know how important fostering community is to your clients. Good neighbors are their bread and butter  — their neighbors are their customers, ...

The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating ...