Local SEO Insights

Content marketing presents a fantastic opportunity for local businesses to properly compete with their big brand competitors. With these tips from Emil Kristensen, on everything from ideation and implementation to setup and promotion, you’ll find creating content for local businesses a joy, not a struggle. Run the site of a local business? Looking to grow SEO… Read More

Emil Kristensen
March 12th, 2019

Why guess at what Google is looking for in a local business website when they have a document that practically spells it out? Here, Marie Haynes uses the Quality Raters’ Guidelines to make a strong case for good reputation, expertise, authoritativeness, trustworthiness, and more. There has been a lot of discussion lately about information that… Read More

Marie Haynes
February 28th, 2019

We talk a great deal about SEO and online presence, but there’s a real world out there! For local businesses, visibility in the local community is crucial, and a great way to build it is through creative and well-targeted offline marketing. Here, contributor Kayla Matthews provides her six top tips for learning how these IRL… Read More

Kayla Matthews
December 13th, 2018

Artificial Intelligence is probably only up there with Voice Search as the hot topics in digital marketing, but which technologies can local businesses leverage for improved efficiency and performance? Here, contributor Daniel Bishop takes us through a few of the most high-impact technologies available to businesses. If we take a look back at history, we’ll… Read More

Daniel Bishop
October 2nd, 2018

Looking to branch into an entirely new market with a different regional culture, and maybe even a new language? Contributor Shane Barker provides his considerations for localizing your content for more conversions. If you want to expand your business and really reach your target markets, you need to develop a content localization strategy. Learning how… Read More

Shane Barker
September 24th, 2018

Looking for more large-scale ways to generate leads through your content? Here, contributor Ann Smarty takes us through her seven must-have tools, from research to content creation, for better lead-gen through your site. Every year the methods marketing and SEO agencies use to generate leads changes ever so slightly. The need for a solid strategy… Read More

Ann Smarty
June 7th, 2018

Email marketing expert and guest blogger Kevin George takes a look into how you can personalize your email strategies for better engagement while avoiding the spammy tactics that GDPR is designed to prohibit. In an age of information overload, email marketing can be a powerful tool for your local business. Considering the more limited area… Read More

Kevin George
April 23rd, 2018

You’ll have heard the oft-quoted claim that “content is king”, but for busy business owners, we know investing the time, investment and energy in starting blogging can feel like a gamble. In our recent Expert Local Business Link Building Survey, 70% of local SEO experts told us that blogging was a valuable strategy when building… Read More

Rosie Murphy
April 13th, 2018

Getting into Google’s Answer Boxes is no mean feat for smaller or local businesses, but it can be achieved with a lot of research and just the right content! Here, guest blogger Gavin Hirst shows you how local businesses can achieve that elusive ‘Position Zero’ in search. In this post we’re going to take a… Read More

Gavin Hirst
April 4th, 2018