Lily Ray

Navigating SEO in 2021

‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we’re joined by yet another expert guest to take stock of SEO in 2020, and to look ahead to 2021.

Our guest on this episode is seasoned SEO pro and keynote speaker, Lily Ray.

Lily draws from first-hand experience of working with a wide range of clients and her in-depth analysis on 2020’s biggest winners and losers in search, to help us understand where SEO goes from here.

Listen to learn:


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We’d love to hear your feedback about the episode and suggestions for topics we should be covering in 2021.

Leave us a comment below and we’ll do our best to cover as many of the suggested topics as possible this year. Or better yet – leave us a review, your feedback and topics suggestions on Apple Podcasts or wherever you listen.

Thanks for listening and best of luck in 2021.

Remembering Hamlet Batista

Days after recording this episode, the SEO world was saddened to learn of the passing of Hamlet Batista, CEO of RankSense.

Hamlet was an inspiration and great friend to many people in the SEO community and we’d like to offer our condolences to Hamlet’s family and friends.

Lily has started a fundraising campaign in memory of Hamlet, with all donations going directly to his family. We have donated $500 to support the cause. If you would like to make a donation, you can do so here.

Lily Ray
Lily Ray

Lily Ray is SEO Director at Path Interactive. A regular on the SEO conference circuit, Lily is known for her deep analysis and insights on Google’s E-A-T signals and Broad Core Algorithm Updates.

Lily has been nominated for multiple awards in the search industry including Best Female Search Marketer by Search Engine Land in 2017. As SEO Director, her team has also won Search Engine Land, U.S. Search Awards, and Drum Search awards for Best SEO Campaign and Best SEO Agency – on multiple occasions!