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Melissa Popp

Melissa Popp

As the Friendly Neighborhood Content Strategist at RicketyRoo, Melissa Popp works with clients directly to create engaging and authoritative content that dominates local search results. Every client has a story – especially small and medium businesses. Melissa takes those stories and creates content that improves experience optimization and increases conversion goals.

Melissa has written 1 articles

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Why Eat Inspires Local Content Creation Blog Teaser

Why E-A-T Inspires Local Content Creation

by Melissa Popp

We’ve all educated ourselves on Expertise, Authoritativeness, and Trustworthiness (E-A-T). We’ve all debated whether it’s a ranking factor or if it’s not. And we’ve all struggled to determine whether a ...

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May 26th, 2022
8 min read