Conduit Innovation

CONDUIT enables Sales, Marketing, and Technology teams to work together as one, share data, and tailor the buying experience to the customer's needs. We have developed a new methodology, called SMARTech Convergence, that focuses on Customer Acquisition and Retention strategies for Sales, Marketing and Technology to converge around the Customer's wants and needs. The value of our approach is to impact the performance of: The marketing funnel (attrition, velocity) The sales organization (close rate, initial value of a sale) The customer experience (enhanced satisfaction, LTV, longevity) Our methodology allows us to ensure our clients take a top-down and outside-in approach to make sure the strategies put forth are aligned with the overall business strategy / goals and our clients' UVPs are segmented to attract their valued customers with a message they resonate with.