Technica Communications

A boutique, full-service public relations, social media, content marketing firm, founded by Silicon Valley Business Journal Women of Influence @lisapinkerton with her 10+ years of award-winning NPR journalism experience. Good PR and marketing firms understand technology quickly, know how customers, journalists, partners, and investors think. Great firms can manage themselves, pivot, and troubleshoot creatively to keep ahead of the market and competition. At Technica, we hit the ground running and reliably deliver consistent results, that are strategically designed, planned, and measured against clear results metrics. The majority of Technica staff have previous journalism and newsroom experience (NPR, Wall Street Journal, NBC, etc.). This perspective allows us to specialize in highly-effective and efficient reporter outreach. With over 80% of its client base focused on the high-tech, mobility, Internet of Things, energy, transportation, cannabis, and sustainability markets, Technica possesses the deep expertise and contacts required to deliver top quality results in these challenging sectors.