6 Essentials of Google+ Local Wizard
1. Analyze your Google+ Local profile
Your Google+ Local Wizard ('Wizard') report extracts data from your Google+ Local profile (e.g. reviews, score, categories, 'owner verified') and supplements it with extra, valuable information such as Citation count and Inbound Link count.
2. Side-by-side competitor comparison
Each report identifies the top 10 Google+ Local profiles for a specific search term. It displays profile data in an interactive table making it easy to compare your business against your competitors. We highlight the top 'values' for each Local SEO signal so you know exactly where you stand and what you need to achieve to hit top stop.
BrightLocal offers a far wider range of research and demonstrative tools than other companies. They help answer the why far better than any one else.
The Local SEO Check Up is my favorite tool. The depth and customization of the 'Check-up' report is phenomenal and is a great conversation starter with a client or prospect.
3. Quickly identify the best categories
Each report contains a summary table listing the 5 most common categories used by your top 10 competitors. We rank them by frequency of use and determine if you already use them on your Google+ Local profile.
4. Citation matrix
We display your citations side-by-side with top 10 competitors. See which sites they're listed on but you're not.
Pinpoint high value citations you're missing and see how your competitors are using them so you can also use them to their best effect!
5. NAP comparison & other factors...
We compare your NAP (business name, address & phone number) on your Google+ local listing vs. your actual address and alert you to any differences.
We also report on other important local search ranking factors:
- Is phone number a local number?
- Do you use you city name & state in website page titles?