Our Mission Statement

“To create the most useful, powerful and affordable set of local SEO tools available online.”

Our Background

Brightlocal was founded in 2008 by Ed Eliot & Myles Anderson. We started out as a local SEO agency providing local optimization services to a whole range of different business types and locations. Having both worked in the corporate world we relished the chance to use our extensive knowledge to help local businesses launch & grow through effective use of SEO.

However, we soon ran into issues as we tried to grow the business and take on more customers. We felt swamped by the scale of daily tasks facing our team. We needed to automate repetitive tasks such as running SEO audits, tracking client performance, identifying citations and submitting to local directories. We looked around to find some specialist tools to help us but we couldn’t find any. Sure there were lots of general SEO tools but none which focused on the needs of local businesses & local SEO agencies.

So, we decided to build them for ourselves. We showed them to a number of friendly SEOs in our network and the response was unanimous “awesome…can i use them too!”

And so the BrightLocal SEO toolset was born.

Our Tools

We currently have 7 tools live and plenty more coming soon. We are constantly improving & enhancing our service to make it more complete & useful, and to ensure that we adapt to meet the changing needs of our Agency & Local Biz customers. If you want to see what we’ve been up to recently, then check out our ‘Change-log’ to see our latest updates and improvements.

Find out more about our tools and watch out ‘Intro’ videos here – see Local SEO Tools.

Our People

Myles Anderson - CEO & Founder - BrightLocal

Myles Anderson, Founder & CEO (UK)

“I love working with small business owners & local SEOs. They are such passionate and committed people that it makes everyday challenging & rewarding. My role at BrightLocal is to listen to our users and guide the development of our products so it meets their needs – now and in the future. We are 100% committed to building the best local SEO tools in the market and making them affordable for everyone.”

Ed Eliot - CTO - BrightLocal

Ed Eliot, Founder & CTO (UK)

Ed oversees technical operations. He built our first two tools and the basics of our admin panel. Ed brings 15 years of development experience to BrightLocal. Prior to BrightLocal he worked in a wide variety of development and technical management roles for companies, large and small, including Yahoo!, Global Radio and IPC Media.


Sophie Kemp, Operations Manager (UK)

Sophie ensures that BrightLocal runs smoothly behind the scenes with the management of all billing & invoicing. With fantastic organisational skills, she also doubles up as editor of all onsite video content, ensuring our SEO tools are as accessible as possible for all our customers.


Edita Kulipaviciute, Project and Account Manager (UK)

Edita’s role is multifaceted. She is both product manager & project manager wrapped into one! She manages our production process from design & planning right through to testing & release of new features. She is also responsible for keeping the site content up to date as we rollout new tools & features. Her technical know-how and pro-active nature ensures that we keep producing world-class local SEO tools!

ross marketing manager

Ross Marchant, Marketing Manager (UK)

Ross is the Marketing Manager for BrightLocal. With 9 years SEO & content experience, Ross spearheads our marketing & CRM initiatives which focus heavily on creating useful & informative content. Ross coordinates the research program at BrightLocal which delivers unique insights into both the SEO industry & local consumer behaviours.

Dmitry V, Snr Developer

Dmitry V, Snr Developer (Kiev)

Dmitry is an extremely knowledgeable and proficient PHP developer with extensive front-end and back-development experience. Dmitry is primarily responsible for extending & supporting our LSCU, CitationBurst & ReviewBiz products.

enier Alfeche, Head of Customer Support

Renier Alfeche, Head of Customer Support (Philippines)

Renier manages our tight-knit customer service team providing excellent email and online support. Renier has been with BrightLocal since 2009 and knows the site and users better than anyone. He’s first in / last out every day and leaves no stone unturned in his efforts to provide excellent support to our customers.


Artem Navoiev, Developer (Kiev)

Artem is the young gun of our development team. He combines great skill with fresh thinking and a positive attitude. He’s camera shy but we managed to grab this snap of him!


Joseph Jacinto, Submissions Manager (Philippines)

Joe oversees all our citation submissions. He manages our ever growing QA & Submissions team and ensures the speedy distribution of tasks & the in-depth Quality Assurance tests which all completed citation campaigns must pass before being returned to the customer.

serioga - developer

Serioga Ivasenko, Developer (Kiev)

Serioga is an experienced developer who has responsibility for a number of core services which form the technical backbone of many of our tools. He is also the lead developer on our CitationTracker and Google+ Local Wizard tools.


David Atog, Customer Support Agent (Philippines)

David is the engine room of our customer support team. He provides excellent chat & email support and always goes the extra mile to help our customers solve the issues and get the best out of BrightLocal.


Sergey Kudryashov, Developer (Kiev)

Sergey is the newest member of our development team, bringing fresh skills and added enthusiasm to the Kiev office.


Mike Wilson, Trainer & Customer Support (UK)

Mike looks after our sizeable US customer base providing excellent email & chat support. Mike is also our ‘trainer in chief’ & runs our free daily training workshops (find out more about workshops).

nick L headshot

Nick M, Snr Developer (Kiev)

Nick is a forward thinking & highly skilled front-end & PHP developer. Nick is responsible for implementing our new report designs and for overhauling the BrightLocal admin console.

Dougal - designer

Dougal Crowder, Designer (UK)

Dougal is our in-house designer, helping us to keep the BrightLocal website looking great, ensuring it’s easy to maintain and that it is always engaging with our customers.


CitationBurst Team

We have 30 agents & 5 managers in our Citation submission team. Based in the BrightLocal office in Mindanao, Philippines, the team are dedicated to delivering high quality citation campaigns each month. These superstar submitters have completed 11,000 citation campaigns, delivering over 300,000 submissions for our customers.

CitationBurst Team

CitationBurst Team enjoying a day out at Dahilayan Park, Mindanao.