InsideLocal Webinar Series – Vote for upcoming webinars
InsideLocal Webinar Series – Vote for upcoming webinars

InsideLocal Webinar Series – Vote for upcoming webinars

After a short absence, the InsideLocal expert webinar series is making a return. The series has proven very popular in the past, and in association with the Local Search Forum we've had some great guests on to debate a range of hot topics in local search. Now we want your input to help decide on the next set of topics for debate. About InsideLocal: Expert Webinar Series BrightLocal & the Local Search Forum teamed up to deliver an exciting series of

by Ross Marchant

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Local SEO industry Survey 2014 – Further Insights

Last week we published the Local SEO Industry Survey 2014. With over 1,700 SEOs answering 19 different questions on subjects such as company size, clients and turnover, there was a sizeable amount of data to draw conclusions from. The results were insightful, highlighting stats like the fact that 37% of local SEOs had a turnover of less than $30k, and that the average monthly spend by SMBs on local search is $1,020. Of course, however insightful the results can be from

by Ross Marchant

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Local SEO Industry Survey 2014

About the BrightLocal Local SEO Industry Survey The objective of this survey is to gain better understanding about the current state of the local SEO Industry. With this survey we hope to find out about life ‘on the ground’ for those in the local SEO industry, and also to share the research & findings publicly to help improve the knowledge and insight within our industry. BrightLocal Local SEO Industry Survey 2014 This is the 3rd wave of the survey and was conducted

by Ross Marchant

Mobile marketing can save your local business – or kill it
Mobile marketing can save your local business – or kill it

Mobile marketing can save your local business – or kill it

You have heard about mobile marketing, but why should you care? If you are a business owner who is just starting out or have been around for decades, or anywhere in between, you have your hands full with inventory management and the creation of sales leads, employees and running your business. Similarly, if you're an agency or consultant, you may well have your hands tied by time & budget restraints, or local business clients that are reluctant to embrace mobile marketing. Many

by Angela Moore

Paul Stinemetz EndlessRise
Paul Stinemetz EndlessRise

TalkingLocal – Interview with Paul Stinemetz

In the latest edition of TalkingLocal we are joined by Paul Stinemetz of Endlessrise. Endlessrise is a leading white-label online marketing outsourcing business based in the Philippines. They were founded in 2009 and now have over 300 staff members based in the Philippines, where Paul lives, works, and breathes the outsourcing market. Paul originally studied biochemistry, but soon moved into online marketing. After setting up his own business in Puerto Rico, Paul moved onto the Philippines, where its warm culture

by Myles Anderson

5 stats to show the importance of online reviews
5 stats to show the importance of online reviews

5 visual stats to show the power of online reviews

Last month we published the 2014 Local Consumer Review Survey; an annual exploration into how consumers read & use online reviews. The results gave us the ability to quantify the value that users place on reviews & how much they can affect the average consumer's decision process. We asked 13 questions which gave us some great insights. There were some stats that stood out more than others and made us want to explore them further. Earlier this week we looked closer

by Ross Marchant

What review star rating is too low for a local business?
What review star rating is too low for a local business?

What star rating is too low for a local business?

Last month we released the annual update of the Local Consumer Review Survey. In the 2014 update we asked over 2,000 consumers about how they read, use & interact with online reviews. One of the main themes we were interested in was trust & influence. Particularly how online reviews can help build trust between a local business and a consumer, and how influential those reviews can be in turning browsers into buyers. On the subject of trust & influence, one

by Ross Marchant

How to Grow Your Online Reviews & Maximize Their Benefits
How to Grow Your Online Reviews & Maximize Their Benefits

How to grow your online reviews & maximize their benefits

Online reviews can be a highly effective word-of mouth marketing tool. Increasingly, customers are turning to online research to learn about a product they are interested in purchasing, a service provider they might hire, or a business that they are interested in working with. This research, of course, includes reading customer reviews from a variety of sources, including the company’s own website, dedicated review sites, as well as comments on social media profiles. Reading testimonials or reviews of a product

by Alicia Thomas

TalkingLocal – Interview with Gib Olander
TalkingLocal – Interview with Gib Olander

TalkingLocal – Interview with Gib Olander

In the latest edition of TalkingLocal we are joined by Gib Olander of SIM Partners. Throughout the last decade, Gib has established himself as somewhat of a thought leader in local search, and also in the online content management market. Not only is he a frequent speaker at industry events, such as SMX & Pub Con, but he's also a regular blogger on notable blogs such as Search Engine Land and Media Post. Currently, Gib is Vice President of Product Development

by Myles Anderson