expert review strategy
expert review strategy

55% of local search experts believe a review strategy is critical to local optimization

Survey: Reviews & Reputation Management 2014Most of us accept that 'Reviews' are an important signal which potential customers use when deciding which local business to contact. From last year's Local Consumer Review Survey we know that: 73% of consumers say positive customer reviews make them trust a business more65% of consumers more likely to use a business which has positive online reviews79% of consumers trust online reviews as much as personal recommendationsFurthermore, review signals are said to account for 10.3% of all

by Myles Anderson

local business websites
local business websites

How an image of YOU makes your small business more trusted

In a recent study we examined what factors consumers look for on a local business website, and in particular, what features would make them most likely to get in contact with that business.The findings of this study showed that the most important information which consumers want is:Product detailsPricesPlace (address)Phone numberHaving clear listings of products, prices, phone numbers, address details, opening hours and company information is essential so consumers can quickly evaluate if a local business meets their requirements.Other factors such as

by Ross Marchant

Best Practices for Earning Quality 5-Star Reviews
Best Practices for Earning Quality 5-Star Reviews

5-Star Reviews – Best Practices for Earning Quality Reviews

Thomas Ballantyne is currently the Director of Marketing for Bulwark Exterminating. His experience in local search began in 2001 when local SEO was essentially long tail SEO. Thomas started his Bulwark career by building Bulwark’s first website, with dreams of ranking first for “pest control”. However, with the introduction of Google maps into Universal search in 2007, he promptly jumped into local search. By 2008, Bulwark had developed a review strategy that drove over 600 online reviews into Google that year.Bulwark Exterminating

by Thomas Ballantyne

Yahoo updates local results
Yahoo updates local results

Yahoo Updates Local Search Result Designs & Content

Yahoo has updated their local results in the US, giving more prominence to the map view, an overhaul of the results display and added integration of Yelp to show reviews and photos.The Wall Street Journal had previously announced that Yahoo was partnering with Yelp on local search, and now we can see the results.The differences:Map given much more prominence Listings now highlight on map as you hover over resultsRevamped styling on listings, review stars, etc.Integration of Yelp reviews & photos on

by Ross Marchant

google vs bing vs yahoo
google vs bing vs yahoo

Google vs Bing vs Yahoo – Local Search Result Comparison

Objective of ResearchWe know that Google dominates the search market and represents the biggest opportunity for local businesses to acquire new customers.The objective of this study is to understand how generous Google, Bing and Yahoo are to local businesses by analysing the mix of search result types, and seeing which engine gives the most 'Real Estate' (aka 'space') to results for local businesses.Despite its undoubted dominance in overall search, are we justified in giving it our all-consuming focus? Or are

by Ross Marchant

7 Best Practices on Communicating with Clients
7 Best Practices on Communicating with Clients

7 Best Practices on Communicating with Clients

Knowing how to give excellent customer service is something that many small businesses seem to struggle with these days. There are some really compelling statistics that show why excellent customer service needs to be a priority for every business.For example, did you know that according to SCORE (Counselors to America’s Small Business), 91% of unhappy customers will never purchase goods or services from you again? Also it costs a company 5 times more to get a new customer than it

by Joy Hawkins

Local Citation Selection: 6 important signals to consider
Local Citation Selection: 6 important signals to consider

Local Citation Selection: 6 important signals to consider

We’ve been in the directory submissions/citations game for over 4 years. In that time we have completed more than 300,000 submissions and have learned a lot along the way.Before we became a dedicated SEO tools business BrightLocal started off life as a search agency. In both these guises we have tested numerous approaches, solutions, internal structures and outsource partners in our quest to find citation-perfection*.We currently operate with a dedicated in-house team of 25 submissions agents with 6 managers who

by Myles Anderson

local seo strategy 1
local seo strategy 2

5 essential tactics for long-term local SEO success

The world of local search optimization is always changing and the tactics we use today may not work, or have the same impact, in 12 months time. However there are some actions that I believe will stand the test of time and remain relevant & effective while others shine bright and fade into ignominy.  1. Google+ Local Profile OptimizationFor anyone familiar with local search optimization this is going to sound very obvious, but it is a critical step so it

by Myles Anderson

primary
secondary

Visitors to online directories & IYPs drops 22% in 2013

Cleaning up & generating new Citations on online directories is an essential part of any complete local search optimization program. The primary objective in building these business listings is to boost rankings within local results on Google, Bing and that other site…what's it called?! Oh yes Yahoo.The reason for this is very simple. The huge volume or users & searches on these search services represents the BIGGEST opportunity for reaching new customers online.But it's not the only opportunity, and we

by Ross Marchant