Mobile marketing can save your local business – or kill it
Mobile marketing can save your local business – or kill it

Mobile marketing can save your local business – or kill it

You have heard about mobile marketing, but why should you care? If you are a business owner who is just starting out or have been around for decades, or anywhere in between, you have your hands full with inventory management and the creation of sales leads, employees and running your business. Similarly, if you're an agency or consultant, you may well have your hands tied by time & budget restraints, or local business clients that are reluctant to embrace mobile marketing. Many

by Angela Moore

Paul Stinemetz EndlessRise
Paul Stinemetz EndlessRise

TalkingLocal – Interview with Paul Stinemetz

In the latest edition of TalkingLocal we are joined by Paul Stinemetz of Endlessrise. Endlessrise is a leading white-label online marketing outsourcing business based in the Philippines. They were founded in 2009 and now have over 300 staff members based in the Philippines, where Paul lives, works, and breathes the outsourcing market. Paul originally studied biochemistry, but soon moved into online marketing. After setting up his own business in Puerto Rico, Paul moved onto the Philippines, where its warm culture

by Myles Anderson

5 stats to show the importance of online reviews
5 stats to show the importance of online reviews

5 visual stats to show the power of online reviews

Last month we published the 2014 Local Consumer Review Survey; an annual exploration into how consumers read & use online reviews. The results gave us the ability to quantify the value that users place on reviews & how much they can affect the average consumer's decision process. We asked 13 questions which gave us some great insights. There were some stats that stood out more than others and made us want to explore them further. Earlier this week we looked closer

by Ross Marchant

What review star rating is too low for a local business?
What review star rating is too low for a local business?

What star rating is too low for a local business?

Last month we released the annual update of the Local Consumer Review Survey. In the 2014 update we asked over 2,000 consumers about how they read, use & interact with online reviews. One of the main themes we were interested in was trust & influence. Particularly how online reviews can help build trust between a local business and a consumer, and how influential those reviews can be in turning browsers into buyers. On the subject of trust & influence, one

by Ross Marchant

How to Grow Your Online Reviews & Maximize Their Benefits
How to Grow Your Online Reviews & Maximize Their Benefits

How to grow your online reviews & maximize their benefits

Online reviews can be a highly effective word-of mouth marketing tool. Increasingly, customers are turning to online research to learn about a product they are interested in purchasing, a service provider they might hire, or a business that they are interested in working with. This research, of course, includes reading customer reviews from a variety of sources, including the company’s own website, dedicated review sites, as well as comments on social media profiles. Reading testimonials or reviews of a product

by Alicia Thomas

TalkingLocal – Interview with Gib Olander
TalkingLocal – Interview with Gib Olander

TalkingLocal – Interview with Gib Olander

In the latest edition of TalkingLocal we are joined by Gib Olander of SIM Partners. Throughout the last decade, Gib has established himself as somewhat of a thought leader in local search, and also in the online content management market. Not only is he a frequent speaker at industry events, such as SMX & Pub Con, but he's also a regular blogger on notable blogs such as Search Engine Land and Media Post. Currently, Gib is Vice President of Product Development

by Myles Anderson

How long does it take to rank in local search?
How long does it take to rank in local search?

How long does it take to rank in local search?

The questions posed in this survey attempt to answer 1 burning question. It's the question that every client asks and that many consultants/agencies struggle to answer in a way that the client comprehends & believes. So we thought it would be useful to pool the collective wisdom of our industry's leading experts and make it available for others to learn from & reference when the following question arises: "How long does it take to rank in local search?" The answer to this

by Ross Marchant

Local Search Tips for the Healthcare Industry
Local Search Tips for the Healthcare Industry

Local Search Tips for the Healthcare Industry

As an online marketing consultant, specializing in the healthcare industry, I work with doctors and other healthcare professionals every day. One thing I hear more than anything else is (phrased in various ways): How can I get my traffic to my website? It can be a challenge getting traffic to their websites. Often the competition can be very fierce, and as a result, more expensive to get the results they want and expect. But, all of the professionals that I

by Tyson Downs

Effective Local Keyword Research
Effective Local Keyword Research

Effective Local Keyword Research

Most of us are aware of the importance that keyword research plays in SEO - whether local or organic. Whilst it's relatively easy to identify keywords that will drive traffic, the key component is identifying the right keywords that will bring in the right traffic. Some searches are driven by curiosity, others by a specific desire to purchase a service or products. And of course it's the secondary group that we are most interested in. There are of course plenty of third

by Ross Marchant