How Focused are SEOs on Getting Clients to be Mobile-Friendly?
How Focused are SEOs on Getting Clients to be Mobile-Friendly?

How Focused are SEOs on Getting Clients to be Mobile-Friendly?

From April 21st, Google will be using 'mobile friendly' signals as a ranking factor in mobile SERPs. Making the announcement early has given everyone at least some opportunity to prepare, but are SEOs doing just that? In a poll we ran last week, we wanted to find out how the upcoming update is affecting SEO agencies & consultants, and whether achieving 'mobile-friendliness' has taken on extra priority for themselves & their clients. We asked our visitors one simple question: 'Are

by Ross Marchant

Social Strategies That Really Generate New Customers
Social Strategies That Really Generate New Customers

Social Strategies that Really Generate New Customers

On Wednesday April 22nd we will be joined by three industry experts to discuss effective social strategies that genuinely drive new customers. It's the first webinar in the current InsideLocal series that deals with social media, so we're very excited to have three panelists who bring so much experience, knowledge & expertise. Expert Panelists: Dana DiTomaso Dana is a Partner at Kick Point, based in downtown Edmonton. Having entered the digital marketing field 10 years ago, Dana is passionate about helping local businesses understand the

by Ross Marchant

Top Citation Sites for 100 US Cities
Top Citation Sites for 100 US Cities

Local Citation Sites for Top 100 USA Cities

The clean-up & building of local citations is an essential task for a business which wants to rank well in local search. In the Expert Citation Survey 2015, the majority of experts agreed that accurate citations are critical to local ranking, and finding quality citation sites is of the utmost importance. It's easy to find out which citations have the highest authority - here's 1 of several good posts which lists out high authority citations. But authority isn't everything. Local & Industry relevance

by Ross Marchant

Which SEO tasks are most commonly outsourced?
Which SEO tasks are most commonly outsourced?

Which SEO tasks are most commonly outsourced?

Citation cleanup & citation building are the tasks most commonly outsourced by Local SEOs. In a new feature at BrightLocal, we are running weekly site polls to gather insights into how agencies and consultants tackle and think about local search practices. Last week we put the simple question to our users; 'Which SEO tasks do you outsource?' We compiled results from 190 BrightLocal users over the last week. All individual responses are anonymous, but our typical users are SEO agencies and consultants

by Ross Marchant

NAP audit roll-out & statuses added to Citation reports
NAP audit roll-out & statuses added to Citation reports

Feature Update – NAP audit roll-out & statuses added to Citation reports

We have released a number of new features into CitationTracker. Extended NAP Audit to UK & Australia In January we released NAP audit data for USA reports and now we've added this functionality for customers in the UK & Australia. We're also very close to releasing it for our friends in Canada - so hang in there! As well as identifying Active & Potential citations, CitationTracker now audits the Name, Address & Phone Number data (NAP) on the most important citation sites.  

by Ross Marchant

Expert Citation Survey 2015
Expert Citation Survey 2015

Expert Citation Survey 2015

Welcome to the latest update of the Expert Citation Survey. This survey aims to dig deep into the world of local search citations, and we’ve enlisted the help of 22 local search experts to provide their insights and opinions on the importance, the effectiveness and the relevance of local search citations in 2015. This is the second time we have run the survey which was first published in September 2013, and we have compared the results where necessary to see how perceptions

by Myles Anderson

Effective Optimization for Multi-Location Businesses
Effective Optimization for Multi-Location Businesses

Effective Optimization for Multi-Location Businesses

On Wednesday March 18th we were joined by a panel of three experts to discuss and debate the most effective ways of optimizing multi-location businesses. When a company has multiple locations it can be difficult to not only coordinate marketing campaigns, but also to rank in local search for all of those separate locations. We invited three experts in this field to find out the best, and most effective ways of doing so. Watch Webinar Recording: Expert Panelists: Gib Olander Gib

by Ross Marchant

Alternative Citation Strategies Debated
Alternative Citation Strategies Debated

Alternative Citation Strategies Debated

On Wednesday March 11th we continued the InsideLocal webinar series with a look at Alternative Citation Strategies. Citations may be just a mention of your business on the web but they remain a vital component of any local search strategy. In the Local Search Ranking Factors 2014, citations accounted for 15.5% of the total local factors that determine how well your business will rank. Watch Webinar Recording: Expert Panelists: Darren Shaw Darren Shaw is the founder of Whitespark, located in Edmonton, Alberta. Darren

by Ross Marchant

White Label Email Reporting
White Label Email Reporting

Improved White Label Email Reporting

We are excited to announce a major update to our White Label email service*. The new and improved White Label emails feature means that you can send emails direct to clients completely free from any BrightLocal branding and with your logo and customized text included. Send clients customized report emails Your clients can receive emails branded with your own logo, colors & a custom email signature. Emails are sent from our unbranded External URL service

by Ross Marchant