Local Search Tips for the Healthcare Industry
Local Search Tips for the Healthcare Industry

Local Search Tips for the Healthcare Industry

As an online marketing consultant, specializing in the healthcare industry, I work with doctors and other healthcare professionals every day. One thing I hear more than anything else is (phrased in various ways): How can I get my traffic to my website? It can be a challenge getting traffic to their websites. Often the competition can be very fierce, and as a result, more expensive to get the results they want and expect. But, all of the professionals that I

by Tyson Downs

Effective Local Keyword Research
Effective Local Keyword Research

Effective Local Keyword Research

Most of us are aware of the importance that keyword research plays in SEO - whether local or organic. Whilst it's relatively easy to identify keywords that will drive traffic, the key component is identifying the right keywords that will bring in the right traffic. Some searches are driven by curiosity, others by a specific desire to purchase a service or products. And of course it's the secondary group that we are most interested in. There are of course plenty of third

by Ross Marchant

David Bayer TalkingLocal
David Bayer TalkingLocal

TalkingLocal – Interview with David Bayer

In the latest edition of TalkingLocal we are joined by David Bayer of Chamberofcommerce.com. David is the CEO of Chamberofcommerce.com, which is a very successful online directory & local services platform. With more than 30 million businesses listed, it is one of the leading resources for information, ratings and reviews on local businesses. David himself has founded several internet-based businesses dating back to 1995. As well as being an entrepreneur, David is an active speaker at events, a writer and also a personal

by Myles Anderson

14 Great Stats for convincing SMBs to invest in local search
14 Great Stats for convincing SMBs to invest in local search

14 Great Stats for convincing SMBs to invest in local search

For those of us who work in local SEO, either in an agency or as a consultant, the value and benefits of local search are widely appreciated. Local consumers are using multiple devices more frequently to search for, research & review local businesses. SMBs who don't capitalise on this by having a useful & professional websites, monitoring their online reputation, or communicating with consumers online, may get left behind. However, it's not always easy to convince SMBs about the merits of

by Myles Anderson

How to build Citations and hide your address
How to build Citations and hide your address

How to build Citations and hide your address – 103 citation sites to use

How can I build citations but keep my address private? As more businesses turn their gaze towards local online marketing this is a question that is asked more & more. ‘Local’ represents an untapped opportunity for them and they're keen to squeeze the benefits from it. But some of these businesses don’t tick the box of being a physical, local business, and so when it comes to publishing their address to would-be-customers they hit a stumbling block. Why does a business

by Myles Anderson

brian anderson talkinglocal
brian anderson talkinglocal

TalkingLocal – Interview with Brian Anderson

In the latest edition of TalkingLocal we are joined by Brian Anderson of Media Mash. Brian started his first internet marketing business back in 1995, and has since since founded many search, social & mobile marketing businesses. As well as running his own agencies, Brian also provides training, and is an active speaker at industry events. One particular specialty of Brian - which interested us most - is working with multi-location franchise businesses, and in particular, the automotive industry, working

by Myles Anderson

Local Consumer Review Strategy
Local Consumer Review Strategy

Local Consumer Review Survey 2014

Welcome to findings of the BrightLocal Local Consumer Review Survey 2014.  This survey is an annual exploration into how consumers read & use online reviews. It seeks to quantify the value that users place on the reviews they read & how this impacts their opinions & actions when seeking a local business to use. The survey is specifically concerned with the reviews & purchase of local business services and not wider product reviews.  About the Local Consumer Review Survey 2014 This is the 4th

by Myles Anderson

Powered by Search
Powered by Search

TalkingLocal – Interview with Matthew Hunt & Dev Basu

In the latest edition of TalkingLocal we are joined by two guests who are very well-known in the local search industry - Matthew Hunt and Dev Basu. In March 2014, 3 successful Toronto-based (Powered by Search, Small Business Online Coach & NetConneXion) digital marketing agencies merged together  to form 1 large agency under the Powered by Search brand. As CEO Dev Basu described it - " this is an important step in our aggressive growth

by Myles Anderson

How to grow from a 1 man consultancy into a successful SEO agency
How to grow from a 1 man consultancy into a successful SEO agency

How to grow from a 1 man consultancy into a successful SEO agency

About the Author & 'Organik SEO' Julien Brandt is the Owner of Organik SEO, a successful, growing search agency based in San Diego, California. Julien started out as a part time consultant in 2007 and officially founded Organik SEO in 2009 with just 1 employee. Today, Organik SEO has 12 full time employees, approx 75 active & retainer customers, and has worked with over 250 businesses to date. Of their 75 active customers, they have around 40 local SEO clients and about 20 social media

by Julien Brandt