Best Tactics to help you Rank Outside your Local Area
Best Tactics to help you Rank Outside your Local Area

Best Tactics to help you Rank Outside your Local Area

On May 27th we are hosting another InsideLocal expert webinar in conjunction with the Local Search Forum. When a local business serves a wider area than just its immediate town or city, it can be difficult to rank in local search results, particularly as Google prioritises businesses that have a physical location in the search area. For Service Area Businesses such as contractors, this is particularly crucial. In 'Best Tactics to help you Rank Outside your Local Area' we'll be joined by

by Ross Marchant

61% of mobile users more likely to contact a local business with a mobile site
61% of mobile users more likely to contact a local business with a mobile site

61% of mobile users more likely to contact a local business with a mobile site

With the dawn of Google's mobile friendly update, the decision of whether or not to have a mobile site is no longer an option. Last month's algorithm change has not yet have had an impact worthy of the nickname 'Mobilegeddon' - and it's important to remember that mobile friendliness is just one of many variables that Google considers - but it's clear that going forward, user-experience on mobile devices will have more & more impact. We wanted to discover how consumers usage of

by Ross Marchant

How do Local SEO's build their links?
How do Local SEO's build their links?

How do Local SEO’s build their links?

The importance of links, even today, should not be under-estimated, either in Organic or Local Search results. Referencing the Local Search Ranking Factors, link signals account for 18.3% of local ranking factors (covering inbound anchor text, linking domain authority, linking domain quantity, etc.). The practices of building links however, are wide-ranging, with varying degrees of perceived 'legitimacy'. John Mueller, Google Webmaster trends analyst, recently recommended against any sort of link building in a Google hangout, but it is unlikely that the idea

by Ross Marchant

Understanding Mobile SERPs & User Behaviour
Understanding Mobile SERPs & User Behaviour

Understanding Mobile SERPs & User Behaviour

On May 20th we hosted another InsideLocal expert webinar in conjunction with the Local Search Forum. In 'Understanding Mobile SERPs & User Behaviour' we were joined by 3 local search experts; Max Minzer, Bill Hartzer & Aaron Weiche. Watch Webinar Recording: Expert Panelists: Max Minzer Max is the owner of ReEngage Consulting, a digital marketing service based in the Greater Seattle area. As a local search specialist, Max consults for small businesses and corporations in a wide range of industries helping

by Ross Marchant

Duplicate Citation Finder added to CitationTracker
Duplicate Citation Finder added to CitationTracker

Duplicate Citation Finder added to CitationTracker

We're excited to announce a brand new feature for our CitationTracker tool. Following the recent rollout of our NAP audit function across USA, Canada, United Kingdom & Australia reports, we've now updated the tool even further by introducing a duplicate citation finder. Find duplicate listings on active citations CitationTracker now seeks out suspected duplicate citations for your business on all of sites where you have Active Citations. This helps you identify & fix the issues that arise from having duplicate listings. This brand new feature is available

by Ross Marchant

What Actions do SEOs Take to Boost Online Reviews?
What Actions do SEOs Take to Boost Online Reviews?

What Actions do SEOs Take to Boost Online Reviews?

There’s no denying that reviews & reputation management is key to effective local search optimization. Having lots of positive online reviews helps not only with conversion of searchers into leads, but also improves ranking within local search results. Review Signals make up 9.8% of the Local Search Ranking Factors (Review quantity, Review velocity, Review diversity, etc.) so it's of little surprise that there is an incentive to boost the power of those which you already have. In our latest weekly poll we wanted to

by Ross Marchant

Making Reviews & Reputation Work for Local Businesses
Making Reviews & Reputation Work for Local Businesses

Making Reviews & Reputation Work for Local Businesses

On Wednesday April 29th we were joined by three industry experts to discuss how to make Reviews & Reputation Work for Local Businesses. Online reviews affect the visibility of a local business, it's potential to stand out from any competitors, and of course to convert customers. Management of a business's online reputation an essential part of any local SEO strategy. In this InsideLocal webinar we discussed why reviews are so critical, and asked our expert panel to provide some great tips & takeaways

by Ross Marchant

Google Mobile Friendly Update Released Today
Google Mobile Friendly Update Released Today

Google Mobile Friendly Update Released Today

Today is the day that Google unleashes its Mobile-friendly search algorithm. From today, mobile results will begin to exclusively display search results that include sites which are classified as 'Mobile friendly' - however a full rollout which could take a number of weeks, means that we may not see the full impact just yet. Mobilegeddon is upon us First announced in February, Google has said that this algorithm change will affect mobile searches worldwide, and in all languages, having a significant impact

by Ross Marchant

Find NAP issues for Top Citation Sites Canada
Find NAP issues for Top Citation Sites Canada

Feature Update – Citation NAP audit available for Canada

We've updated an exciting new feature for CitationTracker customers in Canada. Extended NAP Audit to Canada In January we released NAP audit data for USA Citation reports, and followed this up in March by making it available to customers in the UK and Australia. We've now finalized the roll-out of this feature by making it available to customers in Canada. With CitationTracker, you can not only identify Active & Potential citations, but it now audits the Name, Address & Phone Number data (NAP) on the

by Ross Marchant