Which SEO tasks are most commonly outsourced?
Which SEO tasks are most commonly outsourced?

Which SEO tasks are most commonly outsourced?

Citation cleanup & citation building are the tasks most commonly outsourced by Local SEOs. In a new feature at BrightLocal, we are running weekly site polls to gather insights into how agencies and consultants tackle and think about local search practices. Last week we put the simple question to our users; 'Which SEO tasks do you outsource?' We compiled results from 190 BrightLocal users over the last week. All individual responses are anonymous, but our typical users are SEO agencies and consultants

by Ross Marchant

NAP audit roll-out & statuses added to Citation reports
NAP audit roll-out & statuses added to Citation reports

Feature Update – NAP audit roll-out & statuses added to Citation reports

We have released a number of new features into CitationTracker. Extended NAP Audit to UK & Australia In January we released NAP audit data for USA reports and now we've added this functionality for customers in the UK & Australia. We're also very close to releasing it for our friends in Canada - so hang in there! As well as identifying Active & Potential citations, CitationTracker now audits the Name, Address & Phone Number data (NAP) on the most important citation sites.  

by Ross Marchant

Expert Citation Survey 2015
Expert Citation Survey 2015

Expert Citation Survey 2015

Welcome to the latest update of the Expert Citation Survey. This survey aims to dig deep into the world of local search citations, and we’ve enlisted the help of 22 local search experts to provide their insights and opinions on the importance, the effectiveness and the relevance of local search citations in 2015. This is the second time we have run the survey which was first published in September 2013, and we have compared the results where necessary to see how perceptions

by Myles Anderson

Effective Optimization for Multi-Location Businesses
Effective Optimization for Multi-Location Businesses

Effective Optimization for Multi-Location Businesses

On Wednesday March 18th we were joined by a panel of three experts to discuss and debate the most effective ways of optimizing multi-location businesses. When a company has multiple locations it can be difficult to not only coordinate marketing campaigns, but also to rank in local search for all of those separate locations. We invited three experts in this field to find out the best, and most effective ways of doing so. Watch Webinar Recording: Expert Panelists: Gib Olander Gib

by Ross Marchant

Alternative Citation Strategies Debated
Alternative Citation Strategies Debated

Alternative Citation Strategies Debated

On Wednesday March 11th we continued the InsideLocal webinar series with a look at Alternative Citation Strategies. Citations may be just a mention of your business on the web but they remain a vital component of any local search strategy. In the Local Search Ranking Factors 2014, citations accounted for 15.5% of the total local factors that determine how well your business will rank. Watch Webinar Recording: Expert Panelists: Darren Shaw Darren Shaw is the founder of Whitespark, located in Edmonton, Alberta. Darren

by Ross Marchant

White Label Email Reporting
White Label Email Reporting

Improved White Label Email Reporting

We are excited to announce a major update to our White Label email service*. The new and improved White Label emails feature means that you can send emails direct to clients completely free from any BrightLocal branding and with your logo and customized text included. Send clients customized report emails Your clients can receive emails branded with your own logo, colors & a custom email signature. Emails are sent from our unbranded External URL service

by Ross Marchant

More InsideLocal Webinars Scheduled for 2015
More InsideLocal Webinars Scheduled for 2015

7 More InsideLocal Webinars in 2015

We're excited to announce 7 more FREE InsideLocal webinars coming your way in 2015. We hosted 8 advanced & insightful webinars between November 2014 – February 2015, and we can now confirm the dates, topics & panelists for the next run which takes us through to July 2015. We have new 7 topics & over 18 awesome panelists joining us to share their unique tips & experiences. Once again we've teamed up with the Local Search Forum to present & promote this series webinars. So a big thank you

by Ross Marchant

Advanced Keyword Strategies for Local Search
Advanced Keyword Strategies for Local Search

Advanced Keyword Strategies for Local Search

On February 25th we discussed Advanced Keyword Strategies for Local Search in another InsideLocal webinar. With an open forum for discussion, we invited our expert panel to share their advanced tactics & strategies. Watch Webinar Recording: Expert Panelists: Dev Basu Dev Basu is the President & CEO of Powered by Search; an internet marketing agency specializing in SEO, Local Search, and Paid Search for Fortune 1000 and Small and Medium sized businesses. Powered by Search is only one of two Canadian companies selected

by Ross Marchant

How different SMBs use internet marketing
How different SMBs use internet marketing

Which SMB Sectors Spend More Online & Get Best Returns

In January we published the results of the BrightLocal SMB Internet Marketing Survey 2014. With the results of the survey we can gain a better understanding of the attitudes & usage of internet & mobile marketing by small & medium sized businesses (SMBs). In this follow-up analysis, we take a closer look at the data & compare responses from SMBs in different Industries. In total 736 SMBs took part in the survey, and by grouping them into Industry sectors we can gain a better understanding of

by Ross Marchant