Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge and advice necessary to take your agency operations to the next level.  This month we focus on pricing, something that can be a thorny and difficult issue for all kinds of agencies. Contents Introduction Retainers vs Project Work vs Daily/Hourly… Read More

Jamie Pitman
September 24th, 2020

When you think of reputation, what do you think of? It’s a good bet that online reviews will spring immediately to mind. Little wonder, given how vital they are to local businesses today and how much they influence the opinions and actions of potential customers. The truth is, reputation marketing for local businesses goes well… Read More

Jamie Pitman
September 4th, 2020

It’s a tough time for everyone, but local businesses and their suppliers are going to be some of the hardest-hit by the outbreak of Covid-19. However, it’s not all doom and gloom – we’ve all had to think in ways we never have before, and for some that means being more kind and more creative.… Read More

Jamie Pitman
July 23rd, 2020

It’s difficult to dispute that local search is more important than ever right now. There are countless stats that underpin this assertion, such as the fact that 46% of all Google searches are made with the intent of finding local information. It’s also impossible to deny that user-generated content (UGC) is quickly growing in importance… Read More

Jamie Pitman
July 16th, 2020

Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge and advice necessary to take your agency operations to the next level. Web design is a great career. It’s creative and consultative, you get to use the latest techniques to solve very modern problems, and as an industry, web design… Read More

Jamie Pitman
July 15th, 2020

Working with local businesses already requires a great deal of very specific local SEO skills, but when it comes to Service Area Businesses (i.e. businesses that work in a service area and visit you at your home rather than a working from a physical location) things get even more specific. Service Area Businesses, such as… Read More

Jamie Pitman
July 14th, 2020

Looking to get a local business listed on a host of relevant citation sites instantly? You’ve come to the right place! We’ve collated all the citation sites that require no verification for listing publication and separated them by country (UK, USA, Canada, Australia) below. These are the sites that upon submission, the listing will go… Read More

Jamie Pitman
June 25th, 2020

Bumping up local visibility has never been more important than it is right now. With 9 out of 10 consumers going online to find a business in the last year, being present in local search results is critical to getting customers through your doors. It’s no secret that Google My Business is a major local… Read More

Jamie Pitman
June 17th, 2020

Local marketing can be simply described as any marketing activity which puts your business in front of consumers within a certain radius of your location. While that’s straightforward enough, there are lots of different types of activity that fall under this neat umbrella. Local marketing is especially important for small and medium businesses which rely… Read More

Jamie Pitman
June 2nd, 2020