Every year, BrightLocal produces its flagship report on online reviews, the Local Consumer Review Survey, and in last year’s results we noticed some alarming trends that we felt worth further analysis and discussion. Of particular note are the stories the data tells us about the feelings and behaviors of those in the 18-34 age group… Read More

Jamie Pitman
January 27th, 2020

With the new year comes a brand new way to monitor local search and organic rankings within BrightLocal’s Local Search Rank Checker. Historically, we’ve combined organic and Local Pack rankings into a single display, but after plenty of consultation with customers, we’ve decided to provide the option to have these two types of rankings displayed… Read More

Jamie Pitman
January 6th, 2020

Today we’re announcing a change to the data aggregators offered through our Citation Builder service. As you might know, Acxiom, one of the ‘Big Four’ data aggregators, will be discontinuing its data layer from 31st December, 2019, leaving a large gap in the arsenal of citation builders. The good news is that for the last… Read More

Jamie Pitman
December 19th, 2019

This month we’re celebrating a huge milestone for BrightLocal: 10 years of making local marketing simple! So please allow us a little time to take stock of the last decade and cast an eye over how far we’ve come. For a start: look how much the UK team has grown over the years! We’re particularly… Read More

Jamie Pitman
December 13th, 2019

BrightLocal has been studying the impact of consumer reviews for the last nine years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer Review Survey carried out in 2010, fewer than seven in 10 local consumers trusted reviews as much as a personal recommendation and just 70% of… Read More

Jamie Pitman
November 6th, 2019

Google very recently announced the rollout of a significant update to how it handles search queries, called BERT, but how will this affect local search and local businesses? Do you suddenly need to switch up your local search strategy? While it’s still very early days, here’s a primer for BERT and some guidance on what… Read More

Jamie Pitman
October 28th, 2019

A poor review is every business owner’s worst nightmare come true, especially if you feel that the comments are unreasonable or downright untrue. A negative review, or series of negative reviews, can seriously undermine the blood, sweat and tears you’ve put into building your business over the years. Over and above the annoyance you feel… Read More

Jamie Pitman
October 21st, 2019

300+ Business Review Sites for 30 Industries [Updated 2019] The benefits of getting online reviews are many. Not only do they help to build trust with potential customers, but they also increase click-through rates from Google My Business. As a bonus, online reviews and ratings can even help a business rank higher on Google. Moz’s Local… Read More

Jamie Pitman
October 15th, 2019

There are a ton of acronyms floating about in the world of digital marketing. You’ve got CRO, CTA, SERP and NAP to name but a few. NAP is one that we hear a lot about, simply because it’s such a fundamental part of local search. The mere mention of NAP can cause panic because it… Read More

Jamie Pitman
October 10th, 2019

Looking to enter into the world of online reviews and reputation management, but not sure what you’re dealing with? Read our handy guide detailing all the key information you need to know. Online reputation management is an ongoing task which serves to create, cultivate and maintain your brand name and its good standing online. Much… Read More

Jamie Pitman
October 10th, 2019