on Wanting to Poke Bad Strategists in the Eye

In the first episode of the fresh season of ‘Adventures in Local Marketing‘, new host Claire Carlile picks the brain of Eximo Marketing’s Andi Jarvis.

We discuss what makes for an impactful local marketing strategy, what marketing clichés he’d stick in Room 404 forever, and what goes wrong when no one really understands strategy.

Listen to learn:

• The difference between strategy and tactics
• The biggest mistakes often found in a marketing strategy
• How to build a marketing strategy that aligns with your local business strategy

Watch the Interview

 

Resources

Good Strategy Bad Strategy: The Difference and Why it Matters: https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811

Mark Ritson: https://www.marketingritson.com/

 

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