Jamie Pitman

Modern consumers use online research to learn more about a product they’re interested in purchasing, a service provider they might hire, or a business they’re interested in working with before they ...

All online reviews are valuable (both good and bad) but not all reviews are created equally. Today’s consumers exhibit a high level of review awareness, with almost 8 in 10 ...

Online reviews for local businesses are more important than ever. They’re highly trusted, ubiquitous for pretty much every industry, and are hugely beneficial for your business in a number of ...

Online review management involves building a digital public image one online review at a time. Doing so will mean that anyone searching for your brand will discover recent feedback and ...

Conducting a results-driven local SEO campaign can be a time-consuming process due to the sheer volume of tasks that need to be completed. A highly effective strategy can easily involve ...

As a local business owner, you may feel there’s little point in investing time and money to optimize your Google presence when you’re up against the likes of Walmart and ...

As a local business owner, the number of review platforms that you need to consider is large and growing, encompassing both general sites such as Google, Yelp, and Facebook to ...

When it comes to acquiring online reviews, having multiple methods of requesting reviews in your arsenal ensures that you gather as many as possible. This is an important consideration given ...

When it comes to managing your online review profile, chances are you’re laser-focused on Google Business Profile (formerly known as Google My Business). While that makes perfect sense given how ...

Ask any local SEO or marketer what their biggest challenge is, and the chances are they’re going to say it’s a ‘lack of time’. From ranking changes and review scores ...

Every year, the Local Consumer Review Survey explores the ways in which consumers use online reviews to choose, trust, and understand businesses offering services in their local area. Since its ...

Every well-rounded local SEO campaign will include some citation building, but how those citations are built, and whether manual submissions or data aggregators are used, will vary from campaign to ...