Expert Predictions for Local Marketing in 2024
What could 2024 have in store for local search? We asked the experts for their predictions on AI, GBP features, SERP changes, and more!
January 4th, 2024
5 min read
What could 2024 have in store for local search? We asked the experts for their predictions on AI, GBP features, SERP changes, and more!
It’s been quite a year. It feels like every time I’ve opened my laptop or looked at Twitter (wait, sorry, X… that happened this year too), Google has put out ...
These past few months have seen a variety of Google tweaks, tests, and updates, leaving some users uncertain of when a change is a permanent one. Alongside these changes, we’ve ...
Google's great purge of inactive Gmail accounts begins this month, but what does that mean for Google Business Profiles and business reviews?
Navigating local SEO for sprawling multi-location brands presents a unique set of challenges. The biggest e-commerce companies typically deal with just a single website. Sure, there are potentially thousands of ...
I’ve written two introductory sections for this resource, pick the one that you most resonate with. If either of my “sales pitches” above reached you, then let’s move on to ...
BrightLocal’s Local Search Grid tool takes valuable data from Google Local Finder to provide insights that can be used to enhance your online presence. Here are some essential actions that ...
Over the past few weeks, there have been a number of updates around Local Service Ads (LSAs), Google search, and Google Business Profile (GBP). While these updates may not be ...
Google has introduced a new process for reinstating suspended or disabled Google Business Profiles (GBP) in the European Union, with a global rollout expected in the future. The previous process ...
No matter what you’re selling, chances are that someone else is offering a similar—possibly even the same—product or service. So, how can you effectively boost your business’s local search visibility ...
Many of us have heard of greenwashing, but how many of us actually know what it is, and the responsibility we as marketers have to ensure that we’re not guilty ...
Google has been busy lately. Following a recent storm of updates just last month, they’re already back with new tweaks to Google Business Profile. They seem to be tackling complaints ...