Brad Wetherall

CEO, The GBP Experts

Brad Wetherall is CEO at The GBP Experts. He helps clients solve the most complex Google Business Profile issues, from suspension reinstatement to advanced local ranking strategy for businesses that demand results. He is a respected industry voice, having shared his expertise at major national conventions including LocalU and BrightonSEO. Before that he was Director of Operations at Google where he led the teams responsible for product experience for platforms like Google Business Profile.

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AI Has Made Google Business Profile and The Knowledge Panel Your New Homepage

by Brad Wetherall

Search is changing, and if you work in local SEO, you’ve probably already felt it. Maybe your clients are reporting fewer clicks to their websites. Maybe you’re seeing impressions climb ...

October 28th, 2025

5 min read