How Do Restaurants Benefit From Online Reviews?
Restaurants and online reviews go hand-in-hand. When online reviews came to the forefront of online consumer feedback, restaurants were one of the first industries to be hit with good — and bad — reviews. Reviews for restaurants can mean open/empty tables or a line out the door — depending on how many reviews and the star ratings of those reviews. Restaurant reviews are especially important for newcomers to a city or travelers who are in a city, looking for a restaurant to eat at.
Many of these hungry customers turn to reviews on Open Table, Yelp, Facebook or many of the other online review sites to learn about others’ experiences with a restaurant they’re thinking about visiting. In many cases, these consumers base their restaurant choice solely on the online reviews they find about restaurants they’re interested in. To an owner of a restaurant, online reviews can’t be ignored and a proactive approach is a must-have strategy.
Additionally, online reviews and ratings can even help a business rank higher in Google. Two recent studies by Moz and Local SEO Guide show that online reviews can help a website’s ranking in the Google Local 3-Pack and in organic local search results.
In our annual Local Consumer Review Survey, we discovered that:
- 93% of consumers read online reviews when searching for local businesses – up from 91% the year before
- 85% of consumers trust online reviews as much as personal recommendations
- 7 out of 10 consumers will leave a review if the business just asks them to
Use Niche Review Sites to Boost Your Restaurant’s Online Reputation
In addition to getting your restaurant listed on the popular, mainstream online review sites, you should also get your eating establishment listed on restaurant review sites.
With restaurant niche review sites, you can focus on growing your consumer reviews on the sites that really matter to search engines AND people looking for a restaurant nearby. When customers are looking for the best restaurant to eat at, they use these restaurant review sites to help make informed decisions.
Restaurants Review Sites
Online review sites for restaurants and cafes are extremely popular. Consumers are discerning about where they eat, and there are many household names featured in this list of restaurant review sites, including TripAdvisor, OpenTable and Eater.com.
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