For those of us who work in local SEO, either in an agency or as a consultant, the value, benefits & importance of mobile marketing are widely appreciated.
Consumers are using mobile devices more frequently to search for local businesses, and SMBs who don’t capitalise on this will get left behind. Of course, it’s not always easy to convince an SMB about new areas to invest in, but in this case there’s a lot of supporting data which makes the case for mobile almost impossible to argue against!
Stats to prove that mobile is key for local businesses
We’ve curated a vast array of stats which we think build the most compelling argument for investing in mobile. We’ve used many of these stats ourselves in our own blog posts & presentations, and we hope they will be useful to you also.
To make the list more beneficial, we’ve produced a set of unbranded graphics which illustrate each statistic. These can be downloaded and reused as you see fit. They don’t mention BrightLocal (unless we are the source of the stat) and there is no obligation to reference us or link to us when you use them.
Whilst we’ve picked out what we think are the 10 most powerful stats, there are a full set of 18 stats that can be downloaded in the attachment! The full set can be accessed here: Stats That Prove the Power of Mobile Marketing.
1. Everyone is connected
80% of all online adults now own a Smartphone & 47% own a Tablet.
83% of Smartphone users don’t leave home without their device.
2. Mobile search is growing
Smartphones and Tablets combined now account for 60% of all online traffic.
More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
200 million users are expected to search on mobile by 2018.
3. Mobile consumers want Local
38% of mobile users search at least one time per month for a local business.
When researching products/services on their phones, 69% of mobile users expect a businesses to be within 5 miles of their location.
4. Mobile users are searching for YOUR business
Mobile users are searching for all types of local businesses, but restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.
5. Consumers want to know how to FIND YOU
52% of mobile users consider the physical address to be the most important piece of information on a local business website. 47% say map / driving directions, 44% say opening hours & 37% say a phone number.
6. Don’t ignore mobile friendliness
61% of consumers are more likely to contact a local business if they have a mobile optimized site.
38% of consumers are impressed when a local business has a website designed for mobile.
33% of consumers believe all local businesses should have websites designed for mobile.
7. Mobile users are active buyers!
78% of mobile searches for local businesses result in a purchase.
70% of mobile searches lead to an online action within an hour (versus 1 month for 70% of PC users).
8. Mobile searchers also purchase OFFLINE
78% of Local Mobile searches result in offline purchases.
9. Mobile consumers love DEALS
75% of mobile shoppers have used a mobile coupon
80.4% of shoppers said their perception of a retailer would improve if the retailer offered mobile deals and coupons.
10. Mobile ad spend to overtake desktop
In 2015, paid search clicks on mobile account for over 50% of the overall paid search market.
Download the full set of stats (18 in total!):
Got a different viewpoint on this subject or some useful insights you want to share? We’re interested in publishing unique content written by smart marketeers on our blog. Contact us with your details & ideas and we’ll get back to you ASAP!