The foundation of any successful agency is a strong client base. To win those clients you'll need to set your agency apart, craft winning pitches and make the discovery phase as seamless as possible. Set the stage for long-term client satisfaction and growth.
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The Agency Growth Handbook
Part 1 - Pitching & Onboarding
Last updated: October 2025
Articles in this section
How to Onboard Local SEO Clients Effectively + Free Checklist
Start with Discovery: The Key to Building Great Partnerships
In this chapter of the Agency Playbook, Kick Point's Laura Salter and Jen Salamandick highlight the importance of conducting a discovery period for agency leads, to hit the ground running with new client.
Pitching Local: How to Create Better Local SEO Proposals
Setting Your Agency Apart
Defining Services and Positioning for a New Local SEO Agency
Editing Google Business Profiles for Multi-location Businesses
How Can I Win a Client Who's Been Burned by an SEO Agency?
What Should My Agency Be Charging for Local SEO?
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