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Sammy Paget

Sammy Paget

Research Content Manager

A little about Sammy

Sammy is BrightLocal's Research Content Manager, focusing on developing marketing-leading insights into actionable plans for local businesses and marketers. Sammy has appeared on BrightLocal webinars and The Near Memo podcast to discuss findings in consumer research, and been quoted by the likes of Street Fight Mag and Brandwatch.

23

Articles Published by Sammy

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Top Picks From Sammy

Consumer Search Behavior: Where Are Your Customers?

Research

12 min read

Research

Consumer Search Behavior: Where Are Your Customers?

Sammy Paget

Research Content Manager

12 min read

Historical Trends in Consumer Review Behavior: Shifts in Social Awareness

Research

12 min read

Historical Trends in Consumer Review Behavior: Shifts in Social Awareness

Sammy Paget

Research Content Manager

Local Consumer Review Survey 2025

Research

25 min

Local Consumer Review Survey 2025

Sammy Paget

Research Content Manager

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Research

Aug 7, 2025

15 min read

SMB Marketing in 2025: Only 35% of SMBs have a Google Business Profile

Sammy Paget

Research Content Manager

Should You Optimize for ‘Near Me’?

Research

Jun 19, 2025

7 min read

Should You Optimize for ‘Near Me’?

Sammy Paget

Research Content Manager

Consumer Search Behavior: Where Are Your Customers?

Research

Apr 29, 2025

12 min read

Consumer Search Behavior: Where Are Your Customers?

Sammy Paget

Research Content Manager

Historical Trends in Consumer Review Behavior: Shifts in Social Awareness

Research

Feb 27, 2025

12 min read

Historical Trends in Consumer Review Behavior: Shifts in Social Awareness

Sammy Paget

Research Content Manager

Local Consumer Review Survey 2025

Research

Jan 29, 2025

25 min

Local Consumer Review Survey 2025

Sammy Paget

Research Content Manager

31 Local SEO Statistics You Need for 2025

Resources

Jan 14, 2025

4 min read

31 Local SEO Statistics You Need for 2025

Sammy Paget

Research Content Manager

Uncovering ChatGPT Search Sources

Research

Dec 12, 2024

8 min read

Uncovering ChatGPT Search Sources

Sammy Paget

Research Content Manager

Local Marketing Industry Survey: Agency Edition

Research

Nov 21, 2024

18 min read

Local Marketing Industry Survey: Agency Edition

Sammy Paget

Research Content Manager

Business Listings Visibility Study

Research

Oct 15, 2024

15 min read

Business Listings Visibility Study

Sammy Paget

Research Content Manager

Why Is This Dentist Outranking Mine? A Local Rankings Investigation

Research

Jun 4, 2024

15 min read

Why Is This Dentist Outranking Mine? A Local Rankings Investigation

Sammy Paget

Research Content Manager

Aug 7, 2025

15 min read

SMB Marketing in 2025: Only 35% of SMBs have a Google Business Profile

Sammy Paget

Research Content Manager

Should You Optimize for ‘Near Me’?

Jun 19, 2025

7 min read

Should You Optimize for ‘Near Me’?

Sammy Paget

Research Content Manager

Consumer Search Behavior: Where Are Your Customers?

Apr 29, 2025

12 min read

Consumer Search Behavior: Where Are Your Customers?

Sammy Paget

Research Content Manager

Historical Trends in Consumer Review Behavior: Shifts in Social Awareness

Feb 27, 2025

12 min read

Historical Trends in Consumer Review Behavior: Shifts in Social Awareness

Sammy Paget

Research Content Manager

Local Consumer Review Survey 2025

Jan 29, 2025

25 min

Local Consumer Review Survey 2025

Sammy Paget

Research Content Manager

31 Local SEO Statistics You Need for 2025

Jan 14, 2025

4 min read

31 Local SEO Statistics You Need for 2025

Sammy Paget

Research Content Manager

Uncovering ChatGPT Search Sources

Dec 12, 2024

8 min read

Uncovering ChatGPT Search Sources

Sammy Paget

Research Content Manager

Local Marketing Industry Survey: Agency Edition

Nov 21, 2024

18 min read

Local Marketing Industry Survey: Agency Edition

Sammy Paget

Research Content Manager

Business Listings Visibility Study

Oct 15, 2024

15 min read

Business Listings Visibility Study

Sammy Paget

Research Content Manager

Why Is This Dentist Outranking Mine? A Local Rankings Investigation

Jun 4, 2024

15 min read

Why Is This Dentist Outranking Mine? A Local Rankings Investigation

Sammy Paget

Research Content Manager

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