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Local SEO Tools

The complete platform to monitor, audit, and improve local SEO

Local SEO tools that help you rank higher and grow your search visibility

Features Blue Track Local Rankings

Track local rankings

Features Blue Audit Citations

Audit citations

Features Blue Seo Audit

Audit local SEO

Features Blue Multiple Locations

Report on multiple locations

Features Blue Monitor Reviews

Monitor and grow reviews

Features Blue Gmb Insights

Integrate GBP Insights

Features Blue Google Analytics

Connect Google Analytics

Features Blue White Label

White-label reporting

14-day free trial No card needed

Go beyond basic rank reporting

Track how your business ranks in Local Pack, Organic, and Map results in Google and Bing. Then find the best keyword opportunities to claim more local search visibility and grow traffic.

Audit GBP and spy on the competition

Stop wondering why your rivals are beating you for Local Pack positions. See exactly where you’re Google Business Profile is falling short, and where it needs most work, with competitor insights for the most important factors that affect local rankings.

Get the real-world picture of local rankings

Monitor how much search visibility you’re really claiming for your most important keywords. Then uncover the businesses you’re actually competing against and get the insights that help you outrank them.

Audit and track local citations

Quickly scan your citation profile to identify key citations sites you’re missing, NAP inaccuracies, and sites where your competitors are listed and you aren’t.

Know what’s holding you back from ranking higher

Stop the guesswork! Audit local SEO performance across 300+ data points in minutes. Uncover the issues to fix and the biggest areas you should focus on.


Generate and manage reviews with ease

Cover every part of review management in one place. Generate new reviews, manage them across 80+ review sites, and build social proof that attracts new customers.

The most complete and cost-effective software to tackle local SEO

Click and drag to scroll

Moz Local
Tribe Local
Rank Tracking
Geo Rankings
Citation Monitoring
GBP Auditing
On-Site SEO Auditing
Review Monitoring
Review Generation
GBP Insights Data
Google Analytics Data
Link Audit / Tracking
White-label Reporting

Don't just take our word for it...

"If you want to save time and save money, then BrightLocal must be part of your local SEO toolkit."
Susan Hallam MBE - Managing Director, Hallam Internet
Susan Hallam MBE
Managing Director, Hallam Internet
"I would and do recommend BrightLocal as a strong tool for anyone who is serious about local search. Having them on your side is like having a full-time local SEO staff."
Casey Marez - Founder and CEO, Juris Digital
Casey Marez
Founder and CEO, Juris Digital
"BrightLocal is one of the best internet marketing tools out there... It is fast, accurate, and produces excellent reports."
Colan Nielsen - VP of Local SearchSterling Sky
Colan Nielsen
VP of Local Search
Sterling Sky

Try BrightLocal free for 14 days

All features
Unlimited access
No card required


What is local SEO?

Local SEO is a version of search engine optimization (SEO) that focuses on helping local businesses improve their visibility in Google and other search engines. It allows small businesses or companies with multiple locations to claim valuable space on search engine results pages.

Still not sure what we mean? Check out "What is local SEO?" in our Local SEO Learning Hub.

Do I need a different tool for local SEO?

While there are many tools that can help you with your overall SEO, we’d strongly advise a specialized tool to help you with your local SEO. Our own set of local SEO tools has been custom-made to help you with problems specific to local SEO.

Each tool, from the Local Search Audit to the Local Rank Tracker, has been designed by experts in local search. When you opt for a local SEO specialist tool you’ll also gain access to our knowledgeable support team, too.

Can you do local SEO yourself?

Absolutely! We believe that anyone can do local SEO themselves. We offer a platform of local SEO tools that can be used by anyone and, in addition to our tools, we provide unparalleled learning resources to help you master local SEO.

You can sign up to the BrightLocal Academy or access our learning content, which covers everything about local SEO, local citations, online reviews, and the all-important Google Business Profile.

Not everyone has the time or resources to manage local SEO in-house, though. If you’re looking for local SEO services then find local SEO agencies or consultants in our Agency Directory.

How much does local SEO cost?

Your three main expenses for local SEO will likely fall into: a local search agency or expert, local SEO tools, and local citation building service.

Our own local SEO tools are competitively priced, starting at $39 per month. Check out our pricing page for more details.

Are there any free local SEO tools?

At BrightLocal, we have our own suite of free local SEO tools to help you get started. Check your local search results, generate Google Review links, and monitor the local algorithm with BrightLocal.

You can also sign-up to try the full BrightLocal platform free, for 14 days.


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