Step 4: Offer a variety of review platforms
Once you know how to ask for reviews and have a process in place to do just that, turn your attention to how those reviews are going to be physically gathered.
It’s critical here to offer a variety of review platforms. If you only have TripAdvisor set up, for example, or restrict customers to Facebook reviews and recommendations, the consumers that don’t have a Facebook account or aren’t comfortable using that particular platform are unlikely to leave a review.
Having a variety of options on offer puts you in a much better position to accrue more online reviews. If you haven’t already, establish profiles on Facebook, LinkedIn, Yelp, Bing Places and any niche rating sites that may apply to your industry, such as RateMDs.com, Angie’s List, UrbanSpoon, and more.
Once those accounts are established, create a dedicated page on your website that features links to your profiles on Yelp, Google and the other review sites. Include a message that prompts visitors to write a review using the platform of their choice, but bear in mind that the rules around soliciting reviews are slightly different for each platform.
It’s also much easier to transform verbal testimonials into positive online reviews when you offer a variety of platforms. Whenever you receive positive feedback from a client in an email, in person, or on the phone, get into the habit of asking the customer if they would mind turning their comments into an online review. Check which platform they prefer and then simply email a link to that source.
Keep in mind, too, that you can (and should) add links to your review platform profiles to your website and all customer-facing communication channels, including emails and social media feeds.