Anyone who reads the BrightLocal blog knows that online reviews are vital to the success of a local business.
Having secured some 5-star reviews, it’s now time to show them off where it matters—on your website, right next to your products and services!
- Research shows an almost 30% lift in conversion rate as a result of on-site user-generated content.
- We also know that having user-generated reviews on a landing page increases the perception of trustworthiness.
- Reviews help shoppers to feel more comfortable, and means that they are happy to spend more money.
Here we’ll go through the steps to embed reviews from the most popular review websites, including available widgets.
And don’t forget, our Showcase Reviews tool allows for easy integration of all of the platforms we cover on this page, as well as 80+ more.
How to Embed Facebook Reviews on a Website
With an estimated 2.89 billion monthly active users, Facebook reviews and recommendations really have the power to make an impact.
31% of Facebook users say they leave reviews, and 51% are more likely to purchase from a brand they follow, so you’ll definitely want to embed your Facebook reviews for maximum benefit.
Happily, embedding Facebook reviews on a website is a fairly straightforward process:
Step 1: Log into your Facebook account and click through to your Business Page.
Step 2: Locate the ‘Reviews’ tab on the main toolbar:
Step 3: A new page showing your Facebook reviews will appear. You’ll see a drop down which offers you the choice between viewing ‘most helpful’ reviews or ‘most recent’ reviews:
Step 4: Locate the Facebook review you wish to embed on your website. Click the three dots, then click on ‘Embed’:
Step 5: The code needed to embed the individual review will pop up on the next screen, so click ‘Copy Code’:
Step 6: Log in to your website’s back-end and paste the code in the HTML where you’d like the Facebook review to appear. Preview to test, then publish when done!
Facebook Review Widgets
You can also use a widget to embed Facebook reviews on to a page.
- If you use WordPress, you can use a plugin like Facebook Reviews Widget.
- For other platforms, such as WIX, Shopify and Squarespace, you can use a widget such as TagEmbed.
How to Embed Yelp Reviews on a Website
Because this platform is dedicated to connecting local people with local businesses, it makes sense to embed good Yelp reviews on to your website.
In addition to the usual benefits, you’re also making it very easy for potential customers to read about the experiences of consumers in their very own neighborhood.
Here’s how to embed Yelp reviews on a website:
Step 1: You don’t need to be signed in to Yelp—simply put your business name or location into the search bar:
Step 2: The Yelp page for your business will appear. You’ll see a section called ‘Review Highlights’ which will give you an at-a-glance insight into recurring review content:
Step 3: Scroll down the page, past the location information, amenities and other info until you hit the reviews section.
You’ll see a dropdown menu to set the reviews sort order. If you’re interested in your latest reviews hit ‘newest first’. To see you strongest reviews, select ‘highest rated’:
Step 4: When you find a review you want to embed, click on the three dots to trigger a dropdown menu with two options:
- Share review (which allows you to share to either your Facebook or Twitter pages, or via email to a specified recipient).
- Embed review (which is the one we want here).
Step 5: Click and a pop-up box will appear with the code to copy and preview:
Step 6: Go to your website’s back-end and paste the HTML into the page you’d like the Yelp review to appear on.
Yelp Review Widgets
If you don’t want to follow the manual process to embed Yelp reviews on a website, you can use a widget instead:
- For WordPress users, the RichPlugins Yelp reviews widget is a popular option.
- For other websites, Elfsight works with a range of different website builders, as does Taggbox.
Embedding Google Reviews with a Widget
Although you can view and respond to your reviews within your Google My Business dashboard, Google no longer offers the option to embed individual reviews from your review profile.
Instead, you’ll either need to use the Google My Business API or a Google Reviews Widget.
- Using the Google API requires a good grasp of coding, so we don’t recommend it for beginners.
- If you’re running a WordPress site, you’ll find dozens of plugin options such as Widgets For Google Reviews.
- If you’re on another platform such as Squarespace, Shopify or Wix, you can use Elfsight or Review Widget.
Embedding Tripadvisor Reviews with a Widget
Travel reviews don’t just help you to get more reservations—they’re also a powerful ally when it comes to unlocking extra budget!
With half a billion monthly visitors, Tripadvisor is a must-have when showcasing reviews on your own website. Unfortunately, you can’t simply pick an individual review and post it to your website—instead you’ll have to use a widget:
Step 1: You’ll first need to determine which set of widgets is available to you, as Tripadvisor has widgets for businesses and widgets for destinations.
- Business widgets allow you to display your reviews, including star ratings and snippets from your reviews, as well as to encourage more reviews.
- Destination widgets direct the visitor to read your reviews.
To find out which one you’re eligible for, you’ll need to go to https://www.tripadvisor.com/Widgets and enter your business name in the search box:
Step 2: Select the desired widget and copy the code which shows up on your screen.
Step 3: Paste into your site as HTML where you’d like the reviews to appear.
Embedding Booking.com Reviews with a Widget
Similarly to Tripadvisor, you’ll need to use a widget to embed Booking.com reviews on your website.
However Booking.com doesn’t offer its own widgets, so you’ll need to use a third-party solution.
- For WordPress users, Widgets For Booking.com Reviews has both free and premium options.
- If your site isn’t built in WordPress, Repuso and Elfsight both will work on a number of popular CMS platforms.
The bottom line…
While it can be time consuming to select individual reviews or test different widgets, the benefits in terms of increased conversions and higher basket values should outweigh those concerns.
If there are other reviews platforms that you’d like to see included in this guide moving forwards, then let us know in the comments section below!