The benefits of getting online reviews are many. Not only do they help to build trust with potential customers, but they also increase click-through rates from Google My Business.
As a bonus, online reviews and ratings can even help a business rank higher on Google. Whitespark’s Local Ranking Factors Survey shows that online reviews can help a website’s ranking in the Google Local 3-Pack and in organic local search results.
In our annual Local Consumer Review Survey, we discovered that:
- 82% of consumers read online reviews when searching for local businesses
- Only 53% of people would consider using a business with less than 4 stars
- 70% of consumers look at multiple review sites when choosing a local business.
Use niche review, industry-focused review sites to boost your online reputation
Watch out, though. Not all review sites are the same—and getting your business listed on low-quality review sites can actually hurt your credibility and your rankings. So how do you know which consumer review sites are quality sites that are worth getting reviews on?
With niche review sites, you can focus on growing your consumer reviews on the sites that really matter; the ones that closely match your industry. When customers are looking for the best companies in a particular field, they use these industry review sites to help make informed purchase decisions.
Top Review Sites for 30 Industries
We searched the internet for high-quality, niche review sites that you should consider directing happy customers towards. After considering the site’s Domain Authority and overall quality, we came up with a comprehensive review sites list. These are some of the best review sites on the internet for businesses in the USA, UK, Canada, and Australia.
Below you’ll find a list of the niche review sites that are worth taking a look at. We’ve split them up into individual business categories, so if you’re searching for top review sites that focus on your industry alone, you can jump straight to that section.
Please Note: While BrightLocal offers niche review sites as part of its Reputation Manager tool, the below lists are not intended to reflect those that can be monitored using our tools.
Review Site Categories
Alternative Medicine / Therapy Review Sites
In this section, we’ve highlighted some of the best review sites that are ideal for businesses operating in the alternative medicine or therapeutic industries. Please note that we also have a medical section if you are looking for consumer reviews related to more traditional health and medical sectors.
|Cannabis & Marijuana Information||23||Free||USA|
|USA Massage Therapist||13||Paid||USA|
|Alternative Medicine Practices||14||Paid||USA|
Car Dealership Review Sites
One of the more popular categories is car dealers, with a handful of high quality sites that focus on consumer reviews for auto traders. Please note that we have a separate review sites list for mechanics.
|Auto Car Dealers||18||UK||Paid|
|Local Car Dealerships||13||USA||Free|
Catering Review Sites
Review sites for the catering industry is a smaller section, but one that is dominated by some large brands.
Cleaning Service Review Sites
There are a lot of local businesses offering cleaning and sanitation services, and with increased competition it only becomes more important to have a positive online reputation.
|Green Building Canada||21||CAN||Free|
|UK Cleaning Company||19||UK||Paid|
Dentist Review Sites
Dental SEO, and local citations for dentists always prove to be in high demand, and naturally so do online review sites. Here we’ve listed some sites that focus purely on the dental industry and are ideal for directing customers towards.
|Select Braces||22||USA, AUS, CAN||Free/Paid|
|Dentist Find||17||USA, CAN||Free|
Electrical and HVAC Review Sites
This section covers sites that list customer review sites for electricians, heating, ventilation and air conditioning.
|Best Plumbers||37||USA, AUS, CAN, UK||Free/Paid|
|Air Conditioning Professionals||17||USA||Paid|
|HomeOwnersCircle.com||16||USA, AUS, CAN, UK||Free|
Finance (Accountants / Insurance) Review Sites
This consumer review sites list for Finance includes both accountants and insurance firms.
|UK Accounting Firms||20||UK||Paid|
|The Right Financial Advisor||18||USA, AUS, CAN, UK||Free|
Home Service and Contractor Review Sites
One of the largest sections in this resource details those customer review sites that are purely for home services and contractors. By home services, we are referring to a large pool of local business services, including home builders, carpenters, interior stylists, kitchen and bathroom fitters, painters and decorators, and more. Plumbers are included in a separate list.
|House to Home Pros||13||USA, AUS, CAN, UK||Free/Paid|
|Local Lawn Maintenance||10||USA||Free|
IT and Computer Repair Review Sites
Web hosting firms, and those companies that deal with PC repair, are the focus of the review sites list below. We’ve gathered some niche review sites that focus on this discipline.
|HostAdvice||46||USA, AUS, CAN, UK||Free|
|Web Hosting Top||36||USA, AUS, CAN, UK||Free|
|Computer Repair Companies UK||29||UK||Paid|
|Computer Repair Maintenance UK||29||UK||Free|
|Top Computer Shops||14||USA||Paid|
|Computer Repair Expert||12||USA||Paid|
Landscaping Review Sites
Landscaping can often come under the ‘home services’ banner (which you can find here). However, for the purpose of clarity we’ve included it in its own section.
Legal Review Sites
Legal review sites is one of our largest and most popular sections. Covering local attorneys, solicitors and legal fees financing, we’ve chosen over a dozen top review sites. For local SEOs, this list of top citations for attorneys may be of interest.
|Bankruptcy Directory||58||USA||Free / Paid|
|Law Link||48||USA, AUS, CAN, UK||Free|
|Legal Services Link||40||USA||Paid|
|Find a Family Attorney||29||USA||Paid|
|Law Firm Directory||21||ALL||Paid|
|Find a Bankruptcy Lawyer||17||USA||Paid|
Marketing Agency Review Sites
As well as those bricks and mortar business that offer hands on services and products, we’ve included review sites for those companies that offer online services, such as marketing and SEO agencies.
|Best Web Design Agencies||23||ALL||Free|
Mechanic Review Sites
Another section within the auto industry is that of mechanics. Whilst the list below focuses on review for auto repairs, we have another section which focuses on car dealers.
|4 Road Service||25||USA||Free/Paid|
|Local Auto Restoration||12||USA||Free|
|Local Auto Painting||10||USA||Free|
Medical Review Sites
Review sites for medical firms is perhaps our largest section, and one of the more popular categories for SEOs and medical practitioners who want to improve their online reputation. Within this section we’ve included review sites for doctors, clinics, and general wellness.
Please note that we also have a separate section for Nursing and Care.
|Real Patient Ratings||32||USA||Paid|
|Free Clinic Directory||31||USA||Free|
|Where to Find Care||31||USA||Free|
Nursing and Care Review Sites
Separate to the nursing and care section, this list of review sites focuses on firms that offer day care and senior care services.
|A Place for Mom||61||USA||Free|
|Care Homes & Nursing Homes UK||58||UK||Free/Paid|
|Senior Living Directory||54||USA||Free/Paid|
|Home Health Care Agencies||41||USA||Free|
Pest Control Review Sites
Pest control and exterminators are one of the most discussed sectors in local SEO due to the fact that they are commonly service area businesses. This makes it harder to rank in local search results!
However, if you are looking to improve your online reputation, it can be as simple as directing your customers towards these high quality review sites.
|Find Pest Control||11||USA||Free|
|Local Pest Controllers||14||USA||Free|
Pet Service Review Sites
Pet services includes pet grooming, pet sitting, veterinarians, and other services for our furry friends!
|Rover||78||USA, CAN, UK||Free|
|Pet Insurance Review||47||USA, CAN||Paid|
|The Good Vet & Pet Guide||34||ALL||Free|
|Find Pet Boarding||34||UK||Free/Paid|
|Pet Grooming Info||19||USA||Free|
Plumber Review Sites
To avoid confusion, we’ve included the best review sites for plumbers in a separate section to home services and contractors.
Property Rental Review Sites
In a separate review sites list to travel and leisure, the following review sites focus on businesses that offer vacation and property rentals.
Real Estate Review Sites
Real Estate for is big business, and it’s absolutely critical that Realtors and Estate Agents have a solid online reputation to aid their success.
|Rate My Agent||29||USA, CAN, AUS||Free|
|Estate Property Agents||20||UK||Paid|
|Cut Above Realty Agents||15||USA||Free|
Removal Review Sites
The following list consists of consumer review sites for removal firms. In addition to this section, we have another list for storage.
|My Moving Reviews||50||USA||Paid|
|Moving Company Reviews||38||USA, CAN||Free|
|Removal Storage Company||14||UK||Paid|
Restaurant Review Sites
Online review sites for restaurants and cafés are extremely popular, which is reflected in the size of the list below. Consumers are obviously more discerning about where they eat, and there are many household names featured, including TripAdvisor and OpenTable.
|Find Me Gluten Free||51||ALL||Free|
|Best Restaurants of Australia||46||AUS||Paid|
|Foodio 54||46||USA, CAN||Free|
Salon and Beauty Review Sites
Although a smaller section, the consumer review sites featured here are of high quality and domain authority.
|Hair Extension Guide||21||USA||Free|
School and Education Review Sites
Is online reputation more important in any many other industries? Unlikely. Schools and Educational facilities rely on a solid reputation to secure their future, and below we’ve featured some of the key review sites that focus on them.
|Private School Review||58||USA||Paid|
|Course Report||57||USA, UK, AUS||Free|
Security Review Sites
The consumer review sites featured below feature businesses that operate in the security industry, offering a range of services from security equipment, to private detectives and investigators.
|UK Security Company||18||UK||Paid|
|Auto Locksmith Finder||11||ALL||Free|
Software Review Sites
Software may not be a typical category of business you would think of in terms of online review sites, but it is a growing sector with increasing competition.
|Software Advice||67||USA, CAN||Free/Paid|
|IT Central Station||53||ALL||Free|
Sport and Leisure Review Sites
The Sport and Leisure category includes sites that review golf courses and yoga trails.
|Golf Link||58||USA, CAN||Free|
|Golf Course Ranking||32||USA||Free|
|Public Golf Courses||21||USA||Free|
Storage Review Sites
Storage sits within a different section to removals, and lists the sites that allow local consumers to recommend and rate various storage companies in their area.
|Self Storage Finders||42||USA||Paid|
|Your Storage Finder||39||USA, AUS||Paid|
Travel and Hospitality Review Sites
The travel industry is big business and there are a huge amount of review sites out there, many of which will be recognisable as household names. Part of the reason that firms in this industry lean so heavily on their online reputation is that consumers are extremely discerning about their vacation time, and want to ensure that they get not only value for money, but a trip that helps to create great memories forever!
|Get Your Guide||81||ALL||Free|
|Vacation Home Rentals||57||ALL||Free|
|Trekaroo||55||USA, UK, CAN||Paid|
|Hotels & Travel||46||ALL||Paid|
Wedding Service Review Sites
Similarly to travel, weddings can be a once in a lifetime event, and a great cause for celebration. When consumers invest in a business offering wedding planning, or other services related to their big day, they want to ensure that they are using one with a positive online reputation, and so online reviews are absolutely crucial.
|The Knot||87||USA, CAN, UK||Paid|
|Wedding Wire||72||USA, CAN, UK||Free|
|Guides for Brides||45||UK||Paid|
|Find A Wedding Venue||23||UK||Paid|
|Your Wedding Pro||20||UK||Paid|
|Wedding Service Companies||17||USA||Paid|
Do you know of a quality, niche review site that we’ve missed out on?
Let us know in the comments section.