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LOCAL SEO SOFTWARE FOR AGENCIES & CONSULTANTS

Scale your local SEO services. Not your overhead.

Take on more clients, automate the busywork, prove your impact, and stay ahead of local search—including AI—all from one platform built for agencies.
Google
4.8
366 Reviews
G2
4.6
228 Reviews
Capterra
4.8
281 Reviews
Agency team reviewing client analytics
speech bubble reviews stars comment

“Citation Builder saves our agency hours every month.”

Austin Lund

Big Leap

Agency owner on a client call
speech bubble reviews stars comment

“BrightLocal's detailed, white-label reports are fantastic.”

Loran Simon

Somnowell Marketing

hand star review

“I saw a massive increase in rank for my client's local SEO. From position 15-20 to position 3-5.”

Seth Beaty

Rank Right SEO

Agency strategy meeting
hand star review

“What used to take our agency 10 hours manually, we can now do in 10 minutes with BrightLocal!”

Matthew Travers

Lead to Conversion

Local business owner reviewing results
Agency team reviewing client analytics
speech bubble reviews stars comment

“Citation Builder saves our agency hours every month.”

Austin Lund

Big Leap

Agency owner on a client call
speech bubble reviews stars comment

“BrightLocal's detailed, white-label reports are fantastic.”

Loran Simon

Somnowell Marketing

hand star review

“I saw a massive increase in rank for my client's local SEO. From position 15-20 to position 3-5.”

Seth Beaty

Rank Right SEO

Agency strategy meeting
hand star review

“What used to take our agency 10 hours manually, we can now do in 10 minutes with BrightLocal!”

Matthew Travers

Lead to Conversion

Local business owner reviewing results
THE REALITY OF GROWING AN AGENCY

More clients should mean more profit. Usually, it just means more chaos.

More reports. More logins. More repetitive work. More pressure on your team. BrightLocal helps you break that pattern. Bring the local SEO work you do every day into one place, automate the jobs that eat up your time, and give your team more capacity to focus on the work clients really value.

Take on more clients, not more headcount

Manage rankings, AI visibility, reviews, listings and more in one place, without piling on the workload. Stop juggling tools for every client.

Get time back, get margin back

Audits, tracking and reporting eat into your team’s time. Automate the repetitive work so they can focus on strategy and clients.

Prove your value, keep your clients

Clients want to see results. Give them clear, automated reports and dashboards that show what’s working and the progress you’re making.

Less admin. More agency.

80%

less time spent prospecting, analyzing and reporting

10 hrs → 10 mins

for an audit process one agency previously did manually

7,500+

agencies trust BrightLocal every day

One platform for every stage of the client relationship

From winning the work to proving the results, BrightLocal brings your local SEO workflow together. So your team spends less time switching tools and stitching data together—and more time moving clients forward.
WIN

Turn prospects into clients

Embed a white-label local SEO audit on your website. Prospects get instant insights. You get their details and a ready-made reason to start a conversation.

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DELIVER

Manage your day-to-day local SEO in one place

Track and manage rankings, AI visibility, reviews, listings, and GBP performance without bouncing between tools. Integrate with your own workflows via MCP.

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PROVE

Make your impact impossible to miss

Build branded local SEO reports around the results your clients care about, schedule them to send automatically, or give clients their own dashboard login.

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GROW

Know what to do next—across every client

Use AI Insights to spot competitor gains, visibility gaps, and citation opportunities. Turn the prioritized action list into your next strategy conversation—and your next opportunity to add value.

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Ready to grow your agency with BrightLocal?

Bring your clients, workflows and local search data together to unlock more capacity for growth.

LOCAL AI VISIBILITY TRACKING FOR AGENCIES

Your clients are asking about AI search. Be the agency with the answer.

A new client question doesn’t have to mean a new tool, a new workflow, or a new subscription.

Local AI Visibility shows you where your clients appear across AI search, which competitors are winning recommendations, and what to do about it—all inside BrightLocal.
  • Show clients where they stand. Track visibility across ChatGPT, Google AI Mode and Google AI Overviews, right down to individual prompts
  • See which competitors are winning. Benchmark clients against local competitors with mention rate, share of voice and average position.
  • Turn visibility gaps into your next action. See which sources AI trusts, uncover citation gaps and turn them into prioritized work for your team.
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Need even more capacity?

When client work starts stacking up, BrightLocal can take some of it off your team’s hands. Outsource time-consuming local SEO work to us, while you stay focused on strategy, relationships and growth.

Citation Building

Tell us where your clients need to be listed. We’ll do the submission work for you.
  • Save hours on manual citation submissions
  • Improve your clients’ local visibility
  • Keep business information accurate and consistent
  • Scale citation building across multiple clients

Fully-managed Local SEO

Add delivery capacity without adding permanent headcount, with white-label local SEO services delivered behind the scenes.
  • Take on more clients without growing your team
  • Free up time for strategy and client relationships
  • Deliver expert local SEO under your own brand
  • Scale your services without the overheads of hiring
Google
4.8
366 Reviews
G2
4.6
228 Reviews
Capterra
4.8
281 Reviews

Built for agencies. Proven by agencies.

See what happens when agencies use BrightLocal: less manual effort, better client results, and more room to grow.
PROVEN PARTNERS

“BrightLocal is foundational. To us, it means leads, reporting, fulfilment, and growth.”

Jono Long
CEO, Faithworks Marketing
PROVEN RESULTS

“BrightLocal has really helped us implement change for our clients, and get them to the top 3 in the Google Map Pack.”

Voyage Media Works needed an all-in-one platform to track rankings, manage citations, audit GBP listings, and deliver ongoing improvements for clients. After testing multiple solutions, BrightLocal stood out as the only platform that brought everything together – simple, powerful, affordable, and built for agencies.
80%
increase in monthly users
50%
driven by organic search
70%
keywords ranking in #1-2
Harry from the BrightLocal support team
Harry, Support Staff

Support that knows how agencies work

You’re never on your own. Our friendly in-house team is here to guide you with fast, reliable support, whether you’re preparing for a big client meeting or just need a hand understanding your latest rankings.

Reach out your way

Whether you prefer a quick email or a friendly chat, we’re ready to answer your questions wherever you are.

Personalized guidance

Dedicated experts who take the time to truly understand your goals and craft a path that feels exactly right for you.

Real people, real help

No scripts, just genuine support from real people who care about your success as much as you do.

Support across time zones

Our global team works around the clock, so no matter where you are in your day, real-time help is always just a message away.
Talk to us

Frequently asked questions

We’ve gathered the most common questions our community asks to help you move forward with total confidence. If your question isn’t there, we’re only a message away.
Yes. Local AI Visibility tracks your clients across ChatGPT, Google AI Mode and Google AI Overviews. See visibility by platform and prompt, compare clients with local competitors, and find the sources AI is using for their category. It’s built into BrightLocal alongside your existing rankings, reviews, citations and GBP data, so there’s no separate tool or workflow to manage.
Absolutely. All paid plans allow you to remove BrightLocal branding and replace it with your own agency logo and colors. You can also set up an Agency Lead Generator on your own website, allowing prospects to run their own local audits, which then land in your inbox as fresh leads.
Yes. You can provide each client with their own external dashboard URL. This allows them to log in at any time to view their latest rankings, review growth, and citation status without seeing your backend settings or other clients’ data. You have full control over which specific reports are visible to each client.
You can set up an Agency Lead Generator on your own website. When a prospect enters their business details, BrightLocal automatically generates a branded Local SEO audit for them. You get the lead’s contact info, and they get immediate value, making your follow-up sales calls much easier.

Many agencies use Local Search Grid as their primary hook. Showing a prospect a red-and-green map of their city—vividly illustrating exactly where their competitors are beating them—is often more persuasive than a list of keywords.
Yes. Our multi-user access allows you to add team members with varying levels of permission. Find out more in our Help Center.
You can use our API to feed data directly into your own internal CRM, Looker Studio, or other custom-built dashboards.
Yes. BrightLocal’s MCP server connects your clients’ rankings, listings, reviews and citation data straight into the AI tools your team already uses. Ask questions in plain language, build custom client insights, and pull local data into your own workflows, without exporting spreadsheets or building an integration from scratch. BrightLocal becomes the trusted local data source behind your AI, so the answers your team acts on are grounded in real client data. answer to this question here.
They stay yours. We build and clean citations you own outright. No rented listings that vanish when you leave, no long contracts. If your client roster changes or you decide to move, your data and your clients’ local presence go with you.
No. Expensive local platforms charge steep per-location minimums and lock you into annual contracts built for big brands, not agencies juggling a mix of one-location and multi-location clients. BrightLocal works the opposite way. Plans start at $31/month and flex to the clients and locations you actually manage, citations are pay-as-you-go from $2, and there are no long contracts. You take on more clients without your tooling costs racing ahead of your revenue, and white-label reporting lets you package BrightLocal into your retainers and keep the margin.
15,000+ Happy Customers
Based on 1,627 Reviews
G2 Capterra Trustpilot

Ready to grow?

Bring your clients, workflows and local search data together, and give your team more capacity to grow.

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