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Local Legends Claire Carlile

Local Legends: Claire Carlile on Setting Client Expectations and the Future of Google Maps

In this new interview series we talk to the people who make a real impact on local search, through their insights, their tools, or their good-old-fashioned hard work. First up is UK-based local SEO consultant Claire Carlile, of Claire Carlile Marketing, who talked to us about setting client expectations, the power of GMB Products Editor… Read More

Published 2019
Google Announces Big Change to Local Business Review Schema

Google Announces Big Change to Local Business Review Schema

For a while now, local businesses have been able to push average star ratings from reviews about their businesses to their organic SERP results using review schema markup on their websites, but that is all set to change. Google have announced via their webmasters blog that they will will no longer display these star ratings… Read More

Published 2019
How to Identify and Deal with Fake Yelp Reviews

How to Identify and Deal with Fake Yelp Reviews

It’s no big secret that online reviews help shape consumers’ decisions. A positive online reputation online helps customers trust businesses, converts searches into leads, and boosts local search rankings. In fact, 91% of 18-34-year-olds trust online reviews as much as personal recommendations. Online reviews can make or break a business: 42% of consumers won’t use… Read More

Published 2019