Patrick Bawn

Key Takeaways Women read online reviews more regularly than men. Men are most suspicious of reviews on Apple Maps and TripAdvisor. Women are most suspicious of reviews on Amazon and ...

Back in 2011, we decided to launch the Local Search Industry Survey—a large-scale analysis of the local marketing landscape. Now into its eleventh year, this survey aims to compile the ...

Towards the back end of 2021, Google made a few changes to its local search and map pack algorithm in an update now known as Vicinity.  Focused on impacting proximity, ...