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Ross Marchant

Ross Marchant

Guest Contributor

Ross is the former Marketing Manager for BrightLocal. With 9+ years SEO and content experience, Ross spearheaded the marketing and CRM initiatives which focus heavily on creating useful and informative content. Ross coordinated the research program at BrightLocal which delivers unique insights into both the SEO industry and local consumer behaviours.
A Year In Local Search: A Look Back At 2014
News

A Year In Local Search: A Look Back At 2014

by Ross Marchant

Another year has almost come to an end. It’s easy to forget how quickly the local search space can change, even over such a short period of time. In this ...

December 23rd, 2014
Local Consumer Review Survey
Research

Local Consumer Review Survey 2014

by Ross Marchant

Welcome to findings of the BrightLocal Local Consumer Review Survey 2014. To see the latest data on online customer reviews, see the 2019 Local Consumer Review Survey. This survey is an ...

December 12th, 2014
Local SEO industry Survey 2014 - Further Insights
News

Local SEO industry Survey 2014 – Further Insights

by Ross Marchant

Last week we published the Local SEO Industry Survey 2014. With over 1,700 SEOs answering 19 different questions on subjects such as company size, clients and revenue, there was a sizeable ...

September 11th, 2014
What Star Rating is Too Low for a Local Business?
News

What Star Rating is Too Low for a Local Business?

by Ross Marchant

Last month we released the annual update of the Local Consumer Review Survey. In the 2014 update we asked over 2,000 consumers about how they read, use & interact with ...

August 12th, 2014
How Long does it Take to Rank in Local Search?
Research

How Long does it Take to Rank in Local Search?

by Ross Marchant

The questions posed in this survey attempt to answer one burning question about local search. It’s the question that every client asks and that many consultants/agencies struggle to answer in ...

July 29th, 2014
Effective Local Keyword Research
News

How to Do Local Keyword Research Effectively

by Ross Marchant

Most of us are aware of the importance that keyword research plays in SEO – whether local or organic. Whilst it’s relatively easy to identify keywords that will drive traffic, the key ...

July 22nd, 2014
Online Sources of Clicks & Calls for Local Businesses
Research

Online Sources of Clicks & Calls for Local Businesses

by Ross Marchant

The objective of this survey is to understand & share which online marketing channels are driving most traffic, calls & offline visits to local businesses. This covers all types of ...

June 2nd, 2014
Consumers will Travel 17 Minutes to Reach a Local Business
Research

Consumers will Travel 17 Minutes to Reach a Local Business

by Ross Marchant

When marketing a local business it can be difficult to judge how far you should extend your catchment area for attracting new customers. Small businesses neither have the time nor the ...

May 1st, 2014
How an Image of YOU Makes Your Small Business More Trusted
Research

How an Image of YOU Makes Your Small Business More Trusted

by Ross Marchant

In a recent study we examined what factors consumers look for on a local business website, and in particular, what features would make them most likely to get in contact with ...

March 21st, 2014
Google vs Bing vs Yahoo - Local Search Result Comparison
Research

Google vs Bing vs Yahoo – Local Search Result Comparison

by Ross Marchant

Objective of Research NB: To read the 2015 update, click here. We know that Google dominates the search market and represents the biggest opportunity for local businesses to acquire new ...

March 11th, 2014
Visitors to Online Directories & IYPs Drops 22% in 2013
Research

Visitors to Online Directories & IYPs Drops 22% in 2013

by Ross Marchant

Cleaning up & generating new Citations on online directories is an essential part of any complete local search optimization program. The primary objective in building these business listings is to ...

February 14th, 2014
Top New Features Which SEOs & SMBs Want on Google Places
Research

Top New Features Which SEOs & SMBs Want on Google Places

by Ross Marchant

There’s no doubt that Google has made some great improvements to Google Places/+Local in the last 12 months. However, Google has often been accused of not making it easy enough ...

February 11th, 2014
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