Shane has written 7 articles
by Shane Barker
Black Friday is one of the biggest shopping days of the year in the United States. Online shopping brought in $8.9 billion in sales for 2021. What’s even crazier is ...
by Shane Barker
There are almost 2 billion websites worldwide. So how can local companies stand out from the masses and compete for business with mega-corporations? The answer is more straightforward than you ...
by Shane Barker
In the last few years, there has been a dramatic increase in the number of searches conducted on mobile devices. According to recent studies, 64% of all searches are now ...
by Shane Barker
If you’re a service-oriented B2C business and you’re not on Yelp, then you’re leaving money on the table. Yelp is a treasure trove of user-generated content—the holy grail of content ...
by Shane Barker
If you’re working with enterprise businesses with a huge number of locations, you’ll no doubt understand the importance of localized content to ensure your site shows up in local searches. ...
by Shane Barker
Looking to branch into an entirely new market with a different regional culture, and maybe even a new language? Contributor Shane Barker provides his considerations for localizing your content for ...
by Shane Barker
You want to take your local business to the next level. And you know that local SEO can help get you there, but you don’t know where to begin. According ...