How to get started with citation building
If your business is fairly new, you’ll need to get up to speed on local citation building quickly. Local search experts agree that you should build 20-50+ new citations within the first 2 months of your business opening its doors.
You’ll need to be adept in the art of how to get new citations to successfully use citation building as part of your local SEO strategy.
Unsurprisingly, this means undergoing the time-consuming process of submitting accurate business data (at the very least your NAP) to business directories. You can do this either manually, by simply inputting your business data one by one at each citation site, or automatically using a tool or data aggregator.
Alternatively, you can use a service like BrightLocal’s Citation Builder to build citations for you!
Using a data aggregator
Many businesses choose to use a data aggregator for efficiency when building local citations. The four main data aggregators are Factual, Axciom, Neustar Localeze, and Infogroup. Our own Myles Anderson says data aggregators are essentially information gatherers.
“Local Data Aggregators (LDAs) are companies that gather data about local businesses and then sells or distributes that data out to a network of local search engines, third-party directories, mapping services, GPS services and mobile apps.
“Submitting via Local Data Aggregators involves creating an account on each LDA and updating or submitting business data into the LDA’s database.
“The LDA then performs a verification of the business information before making this business info available to the third-party services that buy or take its data.”
If you decide to use a data aggregator when pondering how to get new citations, it’s worth keeping in mind that a data aggregator can take a lot of the tedious legwork out of the citation building process.
Yelp is one such example of a data aggregator that you may already be familiar with, with Dan Leibson from Local SEO Guide explaining, “Yelp is one of the primary citation sources. They syndicate their reviews multiple places (Apple Maps etc) and among certain demographics are widely used for local discovery.”
Location3’s David Kelly has a different take, noting,
“As apps become more and more important, Foursquare and Factual have positioned themselves well in the aggregator space over the past year, providing robust data sets and APIs for mobile app developers. Apps can be hard to measure compared to typical sites, which has brought additional complication to analysis and strategy, but has offered unique opportunities as well. It will be interesting to see how this continues to evolve, and how the more legacy aggregators evolve to compete.”