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BRIGHTLOCAL VS LOCAL FALCON
BrightLocal, your top alternative to Local Falcon
Go beyond reporting, with citation building and review management
Unlock in-depth next steps and actions
Flexible pricing, and human support
“BrightLocal has really helped us implement change for our clients, and get them to the top 3 in the Google Map Pack.”
See why businesses choose BrightLocal over Local Falcon
Custom citation building
Listings management
Local rank tracking
Local SEO Services
Local AI visibiliy tracking
Agency features included
Simple pricing and affordable plans
Manage and respond to reviews
API and MCP
Pay once, no recurring fees.
You can get a free account to build citations.
You get all your account details and logins.
Two types of tracking available, plus local AI visibility.
White-label capabilities are only on their Premium tier, from $199 per month.
Three plans, or pay-as-you-go citations
Or get a free account for building citations and only pay once for what you need.
Four subscription only plans and complex credit system
All actions are credit based, with the number changing depending on the action.
Respond from one place, with AI responses and templates.
Generate more reviews.
Unlock local data via our API.
BrightLocal has connectors for Claude and ChatGPT.
Go beyond ranking reports and endless data. Actually fix your problems.
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Citation Builder covers 1,000+ high-authority sites in 20 countries, or pick from 4 data aggregators
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Every listing built and checked by our expert team
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Press release services available
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Review management in the same tool as your rank tracking
Local AI visibility at no extra cost
- Available on all Track, Manage, and Grow plans at no extra cost
- Track up to 20 prompts as standard
- See how you’re mentioned, and where you are cited
- See where your competitors are being talked about
Pricing you can plan around
Get pricing that matches your needs with BrightLocal.
Real people, real support
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Our support is available in multiple time zones
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Talk to a real person to get support
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In-depth knowledge and a specialized Academy to help you succeed
Proven results for real businesses
Bryce Paxon, Assistant Director of Comms
Arkansas Baptist Children and Family Ministries
Sergio Salazar, CEO
Staylisted
Nishtha Paryani, Assoc. Marketing Manager
tbk
Jason Collier, Senior Developer
Missional Marketing
A true all-in-one solution for local SEO
Track your presence
Audit your location’s optimization and keep on top of your visibility.
Custom-built tools for auditing and reporting
Over 16 years of local search and location data
Manage your SEO
Monitor reviews, build citations, track listings, find leads, and get insights on what to do next.
Flexible solutions for small businesses
White-labeling available for agencies
Grow your business
Take action right in the platform or work with our fully-managed local SEO services to get found.
Know exactly what you need to do
Tailored recommendations for your business
Additional features and tools
Two local rank tracking solutions
Local Rank Tracker and Local Search Grid cover every aspect of local rankings.
Review management
Monitor, respond and generate reviews in one platform.
Build the citations you need
Our in-house team of citation builders help you build, fix, and claim the citations your business needs.
White-label solutions
We make it simple for agencies to white-label their reporting.
Talk to your data
With our MCP Server and API, you can talk to your data and use it how you want.
Automatic review responses
89% of customers expect businesses to respond to reviews. We make that simple.
Manage your listings
Keep on top of all your listings in one tool. Make updates in one centralised place, then push them out.
Agency lead generation tools
Find new leads to help you win more business.
Frequently asked questions
What differs is what comes in addition to the reporting.
Local Falcon sticks to date. While BrightLocal offers a range of features and services to help you get more from your data and improve your online visibility.
BrightLocal offers: AI powered insights to get you the actions for your strategy, plus: review management, citation building, and more.
For most businesses, a 7×7 grid already shows where you’re strong and where you drop off. Larger grids will cost you more credits, without necessarily giving you anything you didn’t know.
More data can just make things more complex, rather than more useful.
The bigger question is what you do next, and BrightLocal gives you the citation, listings, and review tools to act on it.
BrightLocal Pricing
There are only a few instances where you might choose an optional add-on or update:
Data Aggregator Renewals (paid yearly): This is optional but recommended. It keeps your data locked across thousands of sources, so it doesn’t get overwritten by outdated info from third parties.
Manual Updates: If you move offices or change your number and don’t have an active sync or aggregator subscription, we charge a simple, one-off fee of $3.20 (or as low as $2 with bulk credits) per listing to manually update your details.
Active Sync (available on our Manage and Grow plans): If you want the best of both worlds—manual ownership plus the ability to push instant updates to key sites like Google, Facebook, and Apple Maps—you can add Active Sync at any time.
Find out more about how we handle location updates here.
Local Falcon’s white-labeling costs more as it’s part of their premium $199 per month tier.
Local SEO agency software
A Citation Builder account is free. Then, the citations you build are yours to keep.