By saving on production time, tbk has significantly reduced the number of hours in its Google Business Profile management program. This allows the team to allocate more time to focus on other SEO opportunities and strategies that require more “human” thinking time to craft.
“There are opportunities for us to focus on business goals versus just keeping information up to date. It allows us to open up the time to do so”, explains Nish.
As well as this, working in an agency means getting the team up to speed with new software as quickly as possible.
“It was really great during the onboarding process having the team at BrightLocal support us with the implementation because that’s the trickiest part of getting familiarized with new software, especially at an agency where everything is so fast-paced.
“All in all I was super impressed. By the time we implemented Active Sync, I hadn’t seen anything like it. We’ve tried so many different software. As an agency, we have to test and try. But the biggest issue is being able to onboard your team members and being able to ensure that it’s user-friendly enough so that anyone can pick it up. I stress this—having the BrightLocal team to onboard us and do the groundwork, that was really, really helpful.”
In addition to Active Sync, Nish explained how valuable Reputation Manager was.
“We take responsibility for responding to reviews so we can ensure we’re maintaining and preserving the client’s brand. Having us as a third party, who can be objective about all reviews, allows us to respond in a measured way. That’s really important for marketing and PR. We must have that control, so being able to respond to all reviews through the BrightLocal is great.”
Technology has become an important part of agency life, especially for the team at tbk.
“As you know now with the economy, I feel like it’s so unpredictable, especially now with Open AI. Clients want us to do more with less. We want to be able to do more with less. So, having that opportunity to strategize, and focus on sales and revenue for a client, not just updating GBPs. BrightLocal is super valuable for the client as they don’t have to spend too much on updating citations and responding to reviews. But it’s also valuable for tbk as we have more hours to do work for the agency and other clients.”