In terms of client success, Adrian shared that he “did a few case studies. Once the SEO optimization began, and we were using the grid report to direct the content we’d developed. We saw a doubling of phone calls, all coming from Google Maps. The click-to-call report in Maps doubled — which is a massive uptick for a dentist!”
Adrian also discusses how it’s difficult to keep everybody in the team focussed on one thing. “Trying to align everything was a lot easier when we moved to using BrightLocal reporting and the grid report. All of a sudden everyone was looking at the same information, the Google Business Profile Audit report, the Local Search Grid report, and the Citation Tracker report. The simplicity of reporting back to the client, creates the same simplicity for your own team and streamlines everything.
“We saved a lot of time, a lot of energy by using the BrightLocal tools,” he explains. “It helps our team direct the product, and it is super easy for our clients to understand what’s going on.
On average our clients stay with us for several years, and the reporting from BrightLocal is a big part of that.”