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Localo vs BrightLocal

BrightLocal vs

BRIGHTLOCAL VS LOCALO

BrightLocal, your top alternative to Localo

Localo helps you tidy up a Google Business Profile. BrightLocal covers everything underneath it: the citations, the reviews on every site, and the reports your clients see.

More than just rankings and Google Business Profile

BrightLocal helps you do more than just report your rankings, or update your Google Business Profile. Unlock review magagement, citation building, and local AI tracking.

Get in-depth next steps and actions

BrightLocal built an insight engine using 16+ years of experience to turn data into a tailored action plan for your business.

Build citations, not just manage them

Localo only gives you a list of gaps telling what what to build yourself. BrightLocal builds citations for you,
G2
4.6
226 Reviews
Capterra
4.8
281 Reviews
Google
4.8
366 Reviews
Trustpilot
4.6
752 Reviews
SUCCESS STORY
“BrightLocal has really helped us implement change for our clients, and get them to the top 3 in the Google Map Pack.”
Voyage Media Works needed an all-in-one platform to track rankings, manage citations, audit GBP listings, and deliver ongoing improvements for clients. After testing multiple solutions, BrightLocal stood out as the only platform that brought everything together – simple, powerful, affordable, and built for agencies.
80%
increase in monthly users
50%
driven by organic search
70%
keywords ranking in #1-2
HOW WE COMPARE

See why businesses choose BrightLocal over Localo

Localo is aimed at individuals who want to manage their Google Business Profile with help from a tool. See where BrightLocal sets itself apart.

Custom citation building

Build citations with a low cost one time fee. No ongoing subscription. And only pay per citation.

Listings management

Ongoing management of listings at affordable prices.

Local rank tracking

Designed to track your online visibility, locally.

Local SEO Services

Unlock your new SEO team with BrightLocal.

Local AI Visibiliy tracking

Find out how LLMs see your business. Your customers are searching with AI, are you showing up when they do?

Agency features included

White-labeling and unlimited seats to help you report and scale.

Simple pricing and affordable plans

BrightLocal offers three basic plans, or a complete free account for local citation building.

Manage and respond to reviews

Track all your reviews, wherever you get them, in one place.

API and MCP

Both offer API access and an MCP
BrightLocal
LOCALO
$2-3.20 /site (once)
Build the citations you need, at a cost that works for you.

Pay once, no recurring fees.

You can get a free account to build citations.
Build citations fast
Localo just gives you a list of citations you could have, but doesn’t help you build them.
Your listings are yours, and you can update them all from our platform.

You get all your account details and logins.
Manage your listings
Localo only keeps track of the ones that are live. You can’t update them, or make changes.
Put your rankings on the map and discover how your customers find you.

Two types of tracking available, plus local AI visibility.
Start tracking local rankings
Localo offer a geo-grid rank tracker, but doesn’t offer a full suite of tools.
Not got the time to do the work? We can help get your business found with our fully-managed services.
Get help with your local SEO
Localo don’t offer services to do the work for you, but they do offer training on their most expensive packages.
Track up to 20 prompts across three AI platforms. At no extra cost.
Track AI visibility
Localo only concentrates on traditional local rankings and your Google Business Profile performance.
BrightLocal offers unlimited users per account. White-labeling comes as standard to help you manage your clients.
See our agency features
Localo’s agency features only get unlocked at their Pro tier, and each account is then limited on the number of locations and seats.
Three plans, or pay-as-you-go citations
Unlock reporting and auditing in our basic plan.

Or get a free account for building citations and only pay once for what you need.
Pricing
Two subscription-only plans and custom for enterprise
Plan tiers unlock more credits and some additional features.

All actions are credit based, with the number changing depending on the action.
Monitor your reviews with ease.

Respond from one place, with AI responses and templates.

Generate more reviews.
See how
Localo only lets you monitor and respond to Google reviews via your Google Business Profile.
Take your report data with you with our MCP.

Unlock local data via our API.

BrightLocal has connectors for Claude and ChatGPT.
BrightLocal API and MCP
Localo offers an MCP but doesn’t offer any API access outside of that.
THE ALL-IN-ONE PLATFORM

We build and track your citations, Localo just shows you the gaps

Localo’s citation management simply shows you the listings you’ve claimed, and highlights the ones that need claiming. BrightLocal’s Citation Builder does that hard work for you. Claim the citations you need, from $2 per citation.
  • Citation Builder covers 1,000+ high-authority sites in 20 countries, or pick from 4 data aggregators
  • Every listing built and checked by our expert team
  • Press release services available
Build citations  Explore the platform
hand support button push action
AI TRACKING

Local AI visibility at no extra cost

Localo currently doesn’t offer any kind of AI visibility tracking. At BrightLocal we want you to be able to track the platforms that matter to your business. With more and more customers turning to AI, BrightLocal helps you understand whether you’re showing up for local AI searches.
  • Available on all Track, Manage, and Grow plans at no extra cost
  • Track up to 20 prompts as standard
  • See how you’re mentioned, and where you are cited
  • See where your competitors are being talked about
Get started Learn more about AI visibility tracking 
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YOUR LOCAL SOLUTION

Manage reviews wherever you get them, not just Google

Localo lets you track, and respond directly to reviews left on your Google Business Profile. But many businesses get reviews on multiple platforms. BrightLocal lets you track all of those in one place, and respond there too. Create response templates, or use AI to make better replies. Then use BrightLocal to ask generate more reviews.
  • Create review response templates
  • Manage your reviews in one platform
  • Generate reviews on multiple sites
check list
AN EXPERT TEAM, ON HAND

Real people, real support

We pride ourselves on the human touch. Our customer support team are experts in local SEO who are here to help you get the most out of your account.
  • Our support is available in multiple time zones
  • Talk to a real person to get support
  • In-depth knowledge and a specialized Academy to help you succeed
Get in touch Explore our Academy courses
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Proven results for real businesses

See what our customers are saying about us.
Explore case studies
“We saved $6,000 by switching from Yext to BrightLocal.”

Bryce Paxon, Assistant Director of Comms

Arkansas Baptist Children and Family Ministries

Get the full story
“I don’t know how we ever got by without Citation Builder service.”

Sergio Salazar, CEO

Staylisted

Get the full story
“BrightLocal turned a 30-minute task into a 5-minute process.”

Nishtha Paryani, Assoc. Marketing Manager

tbk

Get the full story
“It helps our team of 4 provide local SEO to 400+ churches.”

Jason Collier, Senior Developer

Missional Marketing 

Get the full story
OUR SOFTWARE PLATFORM

A true all-in-one solution for local SEO

BrightLocal is the only local SEO platform that truly offers everything you need in one place. Track, manage, and grow in online search.
Try the platform for free

Track your presence

Audit your location’s optimization and keep on top of your visibility.

Custom-built tools for auditing and reporting

Over 16 years of local search and location data

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Manage your SEO

Monitor reviews, build citations, track listings, find leads, and get insights on what to do next.

Flexible solutions for small businesses

White-labeling available for agencies

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Grow your business

Take action right in the platform or work with our fully-managed local SEO services to get found.

Know exactly what you need to do

Tailored recommendations for your business

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Additional features and tools

Two local rank tracking solutions

Local Rank Tracker and Local Search Grid cover every aspect of local rankings.

Review management

Monitor, respond and generate reviews in one platform.

Build the citations you need

Our in-house team of citation builders help you build, fix, and claim the citations your business needs.

White-label solutions

We make it simple for agencies to white-label their reporting.

Talk to your data

With our MCP Server and API, you can talk to your data and use it how you want.

Automatic review responses

89% of customers expect businesses to respond to reviews. We make that simple.

Manage your listings

Keep on top of all your listings in one tool. Make updates in one centralized place, then push them out.

Agency lead generation tools

Find new leads to help you win more business.

Frequently asked questions

We’ve gathered the most common questions our community asks to help you move forward with total confidence. If your question isn’t there, we’re only a message away.
Localo shows you which directories you’re missing compared with a competitor. You still submit and confirm each listing yourself. BrightLocal’s Citation Builder builds them for you across 1,000+ sites in 20 countries, checked by our expert team, from $2 a citation, and you keep them.

Learn about Citation Builder
For one Google profile, Localo can cost less. Price the whole job, though: citation building, reviews on sites other than Google, and client reporting. On Localo’s Pro plan, check how many profiles you can fully optimize, not just monitor. BrightLocal prices by location, and every tool in your plan works on every location in it.

BrightLocal Pricing
Yes. Local AI Visibility scores each location on Google AI Overviews, Google AI Mode, and ChatGPT, compares it with local competitors, and shows which sites AI cites.

Track AI Visibility
That’s right. Our manual citation building is a pay-as-you-go service starting at just $3.20 per listing (or as low as $2 with bulk credits). You pay for the work once, and the listings are yours to keep forever. We don’t believe in charging maintenance fees just to keep your business on the map.

There are only a few instances where you might choose an optional add-on or update:

Data Aggregator Renewals (paid yearly): This is optional but recommended. It keeps your data locked across thousands of sources, so it doesn’t get overwritten by outdated info from third parties.

Manual Updates: If you move offices or change your number and don’t have an active sync or aggregator subscription, we charge a simple, one-off fee of $3.20 (or as low as $2 with bulk credits) per listing to manually update your details.

Active Sync (available on our Manage and Grow plans): If you want the best of both worlds—manual ownership plus the ability to push instant updates to key sites like Google, Facebook, and Apple Maps—you can add Active Sync at any time.

Find out more about how we handle location updates here.
Yes. You get white-label reporting, multi-client management, and resale margin on citations, and agencies can hand work to Managed Local SEO Services.

Localo does offer a number of agency features in its most expensive pricing tier.

Local SEO agency software
Yes. Export your Localo reports before you cancel, then set up your locations in BrightLocal during your free trial.
No. You can pay monthly, or save 25% with annual billing.

A Citation Builder account is free. Then, the citations you build are yours to keep.
Yes. You get 14 days of full access, and you don’t need a card.

Start a free trial.
Yes. Plans start at one location. You won’t be paying for lots of locations you don’t need, or use.
15,000+ Happy Customers
Based on 1,627 Reviews G2 Capterra Trustpilot

See how it works, with a 14-day free trial

No credit card required. Add a location to get started with local rank tracking, local AI visibility, and more.
Learn more Start a free trial