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About this webinar
Research shows that online reviews and recommendations play a critical role in decision making for both consumers and search engines. This is even more true for local businesses, where competition is at its fiercest.
Why then, can it be so hard to convince local business marketers to take reputation management seriously enough to invest in it?
If you’re facing blockers when trying to sell in reputation management to local businesses, this is the webinar for you.
Join us on Wednesday, 21st August, when Dana DiTomaso (Kick Point) and Krystal Taing (Rio SEO) will be sharing their tips and processes to help you or your agency to start closing more deals.
Dana is President and Partner at Kick Point, where she applies marketing strategies to grow clients’ businesses, ensuring that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). In her spare time, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM.
Krystal leads Local Product Strategy at Rio SEO for global enterprise brands across hundreds of thousands of locations in finance and insurance, retail, hospitality, healthcare, and more. Her extensive experience informing and crafting local strategy aids multi-location brands in solving their most persistent local marketing challenges to improve organic visibility, search rankings, and online-to-offline traffic. Krystal is a respected local search authority and a resource for marketers and businesses of all types and sizes.
Host: Myles Anderson
Myles is Founder and CEO of BrightLocal. He has worked in the local search industry since 2009 and has been a major contributor to the Local Search Ranking Factors Study. Myles has also written a regular column for Search Engine Land and has spoken at SEO conferences such as BrightonSEO and Inboundcon (Toronto).
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