Dana DiTomaso

Learning to Love Reporting

Update: In January 2022, BrightLocal Academy released a free training course How to Create Relevant and Engaging Local SEO Reports that deep-dives into data tracking and sharing to build engagement.

Do you consider reporting a chore?

Do you frantically scramble to pull all your data together at the end of the month?

And does your reporting ultimately lead to more questions than answers?

If you answered ‘yes’ to any of the above, then this is the episode of ‘Adventures in Local Marketing’ for you.

Dana DiTomaso believes reporting doesn’t have to be so soul destroying! On this episode, we talked to Dana to learn:

  • Why marketers have a bad relationship with reporting
  • What you can do to change that relationship
  • The common mistakes marketers make when reporting
  • Why reporting less is always more


Looking to revitalize your reporting? Need another fix of Dana? Here’s some content to get you going.

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Tell us what you think

We’d love to hear your thoughts on this episode and to learn about your own experiences with reporting. Drop a comment below to let us know.

If you’ve got a spare minute, we’d really appreciate a review on Apple Podcasts or wherever you listen. We’ll use this feedback to improve what we do here and it also helps us get in front of more local marketers.

Thanks in advance!