Dana DiTomaso

Learning to Love Reporting

Update: In January 2022, BrightLocal Academy released a free training course How to Create Relevant and Engaging Local SEO Reports that deep-dives into data tracking and sharing to build engagement.

Do you consider reporting a chore?

Do you frantically scramble to pull all your data together at the end of the month?

And does your reporting ultimately lead to more questions than answers?

If you answered ‘yes’ to any of the above, then this is the episode of ‘Adventures in Local Marketing’ for you.

Dana DiTomaso believes reporting doesn’t have to be so soul destroying! On this episode, we talked to Dana to learn:


Looking to revitalize your reporting? Need another fix of Dana? Here’s some content to get you going.

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Tell us what you think

We’d love to hear your thoughts on this episode and to learn about your own experiences with reporting. Drop a comment below to let us know.

If you’ve got a spare minute, we’d really appreciate a review on Apple Podcasts or wherever you listen. We’ll use this feedback to improve what we do here and it also helps us get in front of more local marketers.

Thanks in advance!

Dana DiTomaso
Dana DiTomaso

Dana DiTomaso is President and Partner at Kick Point, a professional speaker, and the technology columnist for CBC Edmonton.

Dana speaks at conferences around the world about emerging trends and experimentation within SEO and was nominated as SEO Speaker of the Year in 2018 by Search Engine Land.