Top SEO Chrome Extensions for Local Businesses in 2023

Top SEO Chrome Extensions for Local Businesses in 2023

Working with local businesses , you are likely to wear many hats. Having tools that can save you time, while providing you with useful insight, is therefore key to keeping your local SEO progress on track when life gets busy.

In addition to your existing local SEO tools, it can be beneficial to add SEO extensions for Chrome to your digital toolkit. To help you make the most of your new Chrome SEO extensions, don’t forget to check out our local SEO resources for useful business listing information, citation sites, and review platforms.  

What are Chrome extensions and why are they useful?

Think of a Chrome extension as a small piece of software that adds an extra capability to your standard Chrome browser. Once downloaded from the Chrome Web Store, your extension will usually appear as a small icon next to the address bar of your browser. You can then click on it to perform the task that that extension has been designed to carry out.

How do I find extensions if they’re not in my taskbar?

Not all extensions appear automatically at the top of your browser. If you can’t see the icon once it’s installed, click the “kebab” menu (three vertical dots) in the top-right corner. Scroll down to ‘More tools’ and select ‘Extensions’. From here you’ll be able to manage all your extensions, choosing which you want to be pinned and whether you want them activated.

Chrome extensions are useful as time-saving devices. They empower Chrome to accomplish a specific task that it may not have the functionality to achieve as easily or seamlessly otherwise. They also allow you to tailor your Chrome experience so that it behaves in a way that’s aligned with your specific needs. 

For example, if you want to know when you have new messages but don’t want to continually log in to Gmail or have an open tab, you can use a Gmail Chrome extension. Once installed, it will monitor for new email messages and offer a new message alert without you having to manually navigate to your Gmail inbox in the browser window.

There are a number of extensions that have been specifically designed for SEO, so we’re going to run through the best.

Chrome Extensions for Keyword Research 

Keywords Everywhere

Keywords Everywhere

Keywords Everywhere is a powerful keyword research tool. It packs in a whole host of useful information and handy functionality including ‘people also search for’ suggestions.

You can use Keywords Everywhere to quickly find search volumes for any keyword, see the cost per click on Google Ads, check competition levels, and view trends data.

If you’re keen to spy on your competitors, Keywords Everywhere will also show you the top 5,000 keywords any webpage is ranking for. Use this data to plug gaps in your own keyword strategy by discovering terms you aren’t targeting, but should be. 

Keywords Everywhere: Additional Information

Is it free? 

No. Keywords Everywhere works on a credit system. One credit equals one keyword. Credits are priced at $10 per 100,000.

What makes it useful?

Keywords Everywhere provides very useful keyword data, right within the browser window so you don’t need to waste time flicking back and forth between windows or applications. 

Link: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en 

Keyword Planner

Keyword Planner

Keyword Planner makes light work of keyword research for any local business hoping to dominate on Google, YouTube, Amazon, eBay, or Etsy.

Note: Keyword Planner is not to be confused with Google’s own ‘Keyword Planner’ tool!

To use this Chrome SEO extension for local businesses, simply enter a search term into your chosen platform. The extension will then display a list of related search terms below the search box. The keyword lists make it easier to identify keywords that consumers may be using that you aren’t yet targeting. Incorporate them into your SEO activity to grow your visibility on any of the supported platforms.  

As well as keyword lists, Keyword Planner provides useful reference data to help you prioritize new search terms. This includes search volume, competition levels, and cost per click.  

Keyword Planner: Additional Information

Is it free? 

Yes.

Does it have a premium option?

No. 

What makes it useful?

The extension uses supported platform APIs so you can generate relevant lists of long-tail keywords specific to Google, YouTube, Amazon, eBay, or Etsy in seconds. 

Link: https://chrome.google.com/webstore/detail/keyword-planner/ohffmmbmebhcljgcdijjlepjaoladfag?hl=en 

Universal Keyword Planner Box

Universal Keyword Planner Box

Another easy-to-use keyword extension for Chrome, Universal Keyword Planner Box does exactly as its name suggests. Simply head to one of the supported platforms, type in a search term, and then review the list of associated keywords displayed below the search bar.

You can copy and export the keyword suggestions presented, making it easier to analyze the keyword lists later. From there, you can pinpoint keywords to add to your local SEO strategy to close any gaps that may have appeared.

At present, Universal Keyword Planner Box is compatible with Google, YouTube, Aliepress, Amazon, eBay and Etsy.

Universal Keyword Planner Box: Additional Information

Is it free? 

Yes.

Does it have a premium option?

No.

What makes it useful?

The ability to export keyword suggestions is very useful, as you can then refer back to your data later.

Link: 

https://chrome.google.com/webstore/detail/universal-keyword-planner/niaagjifaifoebkdkkndbhdoamicolmj 

Chrome Extensions for On-page SEO

Lighthouse

Lighthouse Chrome

Source: Lighthouse

Lighthouse is an excellent way to review your site’s Core Web Vitals. You can use it to audit specific pages on your domain. It runs a number of automated tests, at your request, to review various page performance metrics.

You simply need to install it, then run it on a page to be given a series of scores and insights across performance, accessibility, best practices, and SEO. Each of these has a top-level score and a number of things it looks at, like page load speed, first contentful paint, problematic code, crawlability of links, and more.

It’s an excellent way to spot issues quickly and create a plan for improvement.

Lighthouse: Additional Information

Is it free?

Yes, Lighthouse is completely free.

Does it have a premium option?

No

What makes it useful?

The statistics and actionable insights it provides are incredibly valuable for all kinds of different SEO tasks, whether it’s tech or content.

Link:

https://chrome.google.com/webstore/detail/lighthouse/blipmdconlkpinefehnmjammfjpmpbjk?hl=en

Ahrefs

Ahrefs

Ahrefs also makes an appearance on our top SEO tools list. If you’re looking for an SEO extension for Chrome, Ahrefs has you covered with a range of features.

The Chrome extension gives you some of the same capabilities as the standard Ahrefs tool. This includes the ability to perform on-page audits, view link profiles and check for broken links, review content including images and headers, and track redirects.

Using the Chrome extension means much of this work can be done directly from your browser window. This means you can see relevant on-page SEO information, for your own and competitor sites, without having to tab between application windows. 

Ahrefs: Additional Information

Is it free? 

Yes.

Does it have a premium option?

Yes. $99-$999/mo.

What makes it useful?

Even without the premium subscription option to unlock Ahrefs metrics, you can still access a wealth of useful on-page data to inform your SEO strategy and conduct competitor research.

Link: https://chrome.google.com/webstore/detail/ahrefs-seo-toolbar/hgmoccdbjhknikckedaaebbpdeebhiei?hl=en 

SEOquake

Seo Quake

SEOquake brings together a range of on-page SEO tools to lighten the local search load for local business owners. It’s ideal for assessing your own on-page performance and snooping on competitors.

Accessing a wealth of on-page SEO information is as easy as hovering over the icon once you’ve landed on your target page. At-a-glance information includes domain information, indexing data, and backlinks analysis. You can also dig deeper to view internal and external link reports, view an on-page SEO audit, and check keyword density.

If you have a Semrush account, you can connect to SEOquake to unlock additional on-page metrics. 

SEOquake: Additional Information

Is it free? 

Yes.

Does it have a premium option?

No.

What makes it useful?

If you want to benchmark performance, you can add additional URLs and compare domains against each other for easy analysis. 

Link: https://chrome.google.com/webstore/detail/seoquake/akdgnmcogleenhbclghghlkkdndkjdjc 

Serpstat

Serpstat

If you want an easy way to see how a competitor is performing in local search, Serpstat SEO website checker does just that directly from your browser window. In addition to checking in on competitor performance, you can use this SEO extension for Chrome to keep tabs on how your own local business website is faring.

Simply navigate to any website and hit the Serpstat icon in your browser window to get a full SEO breakdown. This includes search visibility, competitors, traffic, and keywords. 

There’s also the option to check rankings and perform a full domain analysis, making this a useful extension for checking your own SEO progress and that of your rivals. 

Serpstat: Additional Information

Is it free? 

Yes.

Does it have a premium option?

Yes. $55-$399/mo.

What makes it useful?

Serpstat brings together more than 20 different tools to help keep track of your SEO effectiveness and conduct competitor research. 

Link: https://chrome.google.com/webstore/detail/serpstat-website-seo-chec/fcgbopaomlpldhbinhgebmkcnkfconmn?hl=en-US 

SEO Minion

Seo Minion

SEO Minion is a free Chrome SEO extension which helps local business owners to perform seven local search tasks directly from their browser window. 

Use it to perform on-page analysis for any web page quickly and easily (this could be your own or that of another local business for competitive insight). 

Broken links can easily derail your local search visibility and frustrate website visitors. SEO Minion’s backlink checker will flag up broken links and allow you to sort by status so you can prioritize remedial action.  

There’s also a multi-location ranking checker, allowing you to recreate search listings from any location to get a better overall picture of your local visibility. 

SEO Minion: Additional Information

Is it free? 

Yes.

Does it have a premium option?

No.

What makes it useful?

The collection of seven different tools makes light work of everyday SEO tasks for time-poor local business owners.

Link: 

https://chrome.google.com/webstore/detail/seo-minion/giihipjfimkajhlcilipnjeohabimjhi 

MozBar

Mozbar

The MozBar Chrome extension is especially useful for conducting competitor research. The free version of the tool offers six functions.

One of the most useful is the on-page highlighter which enables you to highlight keywords and link types on the page. If you’re more of a visual learner, the ability to color code the page while studying a competitor URL can make analysis much easier.

You can also click to bring up a page overlay. This allows you to see HTTP status, page elements, and markup.

Many SEOs and digital PRs also use the MozBar to look at a site’s Domain Authority (DA), which is Moz’s way of ranking the overall authority of a site.

A Moz subscription unlocks further features such as at-a-glance keyword difficulty ratings for any keyword in the search results page and on-page optimization suggestions. 

MozBar: Additional Information

Is it free? 

Yes.

Does it have a premium option?

Yes. $99-$599/mo. 

What makes it useful?

It’s a fast way to uncover lots of useful SEO information, and you can export your findings to CSV for further study later.

Link: 

https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp 

Chrome Extensions for Google Business Profile 

GMB Everywhere

Gmb Everywhere

GMB Everywhere (yes, the name hasn’t changed since the update from Google, we know) is one of the top Google Business Profile extensions in the Chrome Store. It helps you to conduct competitor research by making it easier to snoop on other local business listings.

Once installed, navigate to a local search results page. From there, you can use GMB Everywhere to see which primary and secondary categories other local business listings have chosen.

You can also use it to analyze review profiles and benchmark performance against your own reviews.

If you’re new to Google Posts, the Post Auditing feature enables you to dive into your rivals’ Post strategy and understand their approach. Use this information to finetune your own Post content. 

GMB Everywhere: Additional Information

Is it free? 

Yes.

Does it have a premium option?

Yes. $25/mo. 

What makes it useful?

GMB Everywhere makes it quick and easy to delve into your competitors’ Google Business Profile strategies. The Teleport feature is also helpful for conducting searches as if you were in another location.

Link: 

https://chrome.google.com/webstore/detail/gmb-everywhere-gbp-audit/oibcaeeplepnjfjhokfcabnaafodppik

PlePer Local SEO Tools

Pleper

The PlePer GMB extension can perform four different local search listing analysis types from Maps results. Pull it up to understand what categories other listings are using to obtain their rankings. 

You can also use PlePer to dive into the review profiles of your local competitors. The extension will give you data such as number of reviews, average star ratings, the number of listings without reviews, and the maximum and minimum number of reviews obtained. 

As reviews are a core component of local search visibility, this insight can help you understand how your own review profile holds up against your closest competitors. PlePer will also show you business hours and business attributes directly from Maps listings.

PlePer Local SEO Tools: Additional Information

Is it free? 

Yes.

Does it have a premium option?

No.

What makes it useful?

PlePer’s level of detail from Map results is incredibly helpful for understanding how others are approaching their local listing optimization. 

Link: 

https://chrome.google.com/webstore/detail/pleper-local-seo-tools/cpdkchkkmcpnfgbpjjgfhcbcaceeandd 

Chrome Extensions for Rankings

GMB Crush

Gmb Crush

GMB Crush (another that fell foul of the GBP name change) could easily function as a Google Business Profile Chrome extension but it’s also incredibly helpful for exploring your local rankings in more detail.

You can search from your physical location or, if you want to see search results for other zip codes, change your geo-location directly in GMB Crush. From there, you can see which of your competitors are ranking well in other areas and where your own business is appearing.

If your listing isn’t doing as well as you’d like in zip codes that matter to your business, use one of the GMB extensions to understand why. 

GMB Crush: Additional Information

Is it free? 

Yes.

Does it have a premium option?

No.

What makes it useful?

The ability to perform zip code-specific searches gives you an accurate understanding of where your listing is ranked away from your immediate physical location.

Link: 

https://chrome.google.com/webstore/detail/gmb-crush-gmb-audit-tool/aakkhbloifflgelkkikmbakldbhllbfj 

Semalt SEO Extension

Semalt

The Semalt SEO extension for Chrome shows you which keywords your site is ranking for in Google search. If you’re time-poor, the ability to see rankings at a glance directly from your browser window can be extremely beneficial.

The extension covers search positions one to 100. And in addition to quickly checking up on your own progress, you can use this same extension to keep tabs on your competitors. Semalt will record whether you’re ranking for more or fewer keywords over the last day or months. You can also view the keywords any website ranks for, helping you to identify new phrases that competitors are targeting but you haven’t yet considered. 

Semalt SEO Extension: Additional Information

Is it free? 

Yes.

Does it have a premium option?

No.

What makes it useful?

Semlat provides an abundance of ranking intel. A particularly helpful feature is the ability to generate a top 100 competitor list for any keyword you’re interested in ranking for. 

Link: 

https://chrome.google.com/webstore/detail/website-ranking-and-seo-c/npapojppkmfhefbokolngnomlgkkpcnc 

Mike Hawkes
About the author
Mike is BrightLocal's Senior Content Marketing Manager. With over seven years of experience in digital marketing, he is responsible for devising and executing our content strategy and delivering a host of local SEO insights to our audience.