How to find good quality, popular local citation sources
There are hundreds, if not thousands, of online directory sites which you’ll come across as part of your citations research for local SEO.
There are lots of good quality, highly trusted citation sites—but there are also plenty of poor online directories that have no credibility with the search engines. Building citations on those sites could actually harm your local search rankings.
There are several ways to sort through the large pool of potential targets and hone in on the better quality options.
1. Download Moz’s toolbar for Chrome
The Moz toolbar allows you to see the Page Authority, Domain Authority and Spam Score for any site you visit. When you start to build citations using this tool, look for sites with a high Page Authority and Domain Authority number and a low Spam Score.
2. Do a Google search
You can use Google to aid with citation building for local SEO. Simply perform a search for relevant business types. The citation sites that show up on the first few pages of the search results are generally good quality online directories that you should strive to get your business listed on.
In addition to the main business data platforms such as Yelp, look for industry-specific or geographically relevant platforms. This should include sources such as a local chamber of commerce listings, trade bodies and professional member associations.
Once those two avenues have been exhausted, turn your attention to the web in general. You can build good quality citations across a range of website types, including blogs, government databases, apps, maps and local media outlets.
3. Use BrightLocal research
BrightLocal conducts extensive research and has created a number of lists, keeping in mind the effects of citations on local SEO, which showcase top-quality citation sites. You can use these lists to build citations, safe in the knowledge they will help rather than hinder your local SEO rankings.
Our top 50 online directory sites for the USA, UK, Canada and Australia is a good place to start. These lists detail the domain authority for each of the citation sites and can be downloaded for ease of use.
In addition to “general” online business directories, there are niche/industry-specific citation sites that you should get your business listed on if appropriate. We’ve collated a list of more than one thousand citation sites by niche—all of which have been vetted for quality.
Here you’ll find popular citation sites for a variety of industries like insurance, healthcare, real estate, and restaurants. If your industry has quality citation sites online, make sure your business is listed correctly on as many of those niche online directories as well.