1. Good for Google

Google references these medical directories and citation sites to determine more about a business. Having your correct contact details, a complete list of services and some reviews helps Google know more about you. This gives your business added SEO authority which means you rank higher.

2. Good for Local Customers

Potential customers often visit local directories when searching for a doctor or medical professional. Therefore, you’ll not only gain in terms of SEO benefit but also appear in front of hundreds of potential patients who may be actively seeking medical assistance.

It’s also apparent that sources from local directories are often stronger performing leads, as customers may be further down the ‘purchase cycle’.