Claire has written 28 articles
The description feature within Google Business Profile (formerly known as Google My Business) is a super useful element to have on any local business listing. It informs the search user ...
Have you ever wondered how Google knows to show a store or service near your location, even when you don’t add ‘near me’ to your search? Google understands that when ...
If you want to be more visible to local consumers online, you’ll need to get to grips with local search engine optimization (SEO). BrightLocal’s 2023 Local Consumer Review Survey found ...
You’ve added your name, address and phone number to Google Business Profile. You selected a category, you scribbled a quick description and you uploaded a few photos. Job done, right? ...
There are a number of different technologies that utilize visual search. This article will give examples of a few implementations of visual search technology with a focus on Google’s ‘computer ...
We’ve all been there… a dreaded ‘your listing is suspended’ email, rejected Google posts, ‘not approved’ products, verification issues, or a weird glitch in the business profile—a ghost in the ...
I’ve written and spoken quite a bit on UTM tracking. This is largely because marketers and business owners are better able to judge the value of Google Business Profile (formerly ...
When you’re working with Google Business Profile (formerly known as Google My Business), you’re operating in a continually moving environment. Like Netflix, you never really finish optimizing your Google Business ...
Imagine the scenario. You’re a dog owner—your good boy needs treatos. You check the pet store’s Google Business Profile (formerly known as Google My Business) listing, which says it’s open. ...
I’ll let you into a little secret. If you’re super-duper into local SEO, and you’re not already attending LocalU Advanced you’re missing a trick. This is where the top minds ...
This is an edited excerpt of the ‘What are Keywords?’ lesson from Claire Carlile’s free How to Master Local Keyword Research course in BrightLocal Academy. We’re going to explore what ...
Update – April 28, 2022: ‘Updates from customers’ show on desktop as well as in the Google Maps app, so it’s critical you check this feature regularly to avoid inappropriate ...