Claire has written 34 articles
Google Business Profile (formerly known as Google My Business) Posts were rolled out by Google in 2017. Since then, there’s been a lot of confusion about the best practices for ...
We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life. Internet users are inherently visual creatures, with approximately ...
As a business owner or marketer for a local business, harnessing, analyzing, and then acting on data can be a daunting prospect. It’s not just a question of knowing where ...
The description feature within Google Business Profile (formerly known as Google My Business) is a super useful element to have on any local business listing. It informs the search user ...
Have you ever wondered how Google knows to show a store or service near your location, even when you don’t add ‘near me’ to your search? Google understands that when ...
If you want to be more visible to local consumers online, you’ll need to get to grips with local search engine optimization (SEO) So, what is local SEO? Local SEO ...
Google Business Profile (formerly known as Google My Business) has a number of features you need to optimize. One of the most important is your category. Selecting the right primary ...
Google products come, and Google products go—such is the nature of the Googleverse. You might remember Google Urchin (the forebear of Google Analytics), Google Insights for Search (now merged with ...
You’ve added your name, address and phone number to Google Business Profile. You selected a category, you scribbled a quick description and you uploaded a few photos. Job done, right? ...
There are a number of different technologies that utilize visual search. This article will give examples of a few implementations of visual search technology with a focus on Google’s ‘computer ...
We’ve all been there… a dreaded ‘your listing is suspended’ email, rejected Google posts, ‘not approved’ products, verification issues, or a weird glitch in the business profile—a ghost in the ...
I’ve written and spoken quite a bit on UTM tracking. This is largely because marketers and business owners are better able to judge the value of Google Business Profile (formerly ...