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Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a ...
Developing an effective SEO strategy is a process that requires time, knowledge, and the right tools. It also requires an adequate amount of insightful preparation! Before getting started with a ...
There’s no way to sugarcoat it. Whether you love them or live in fear of them, online reviews matter. Reviews influence your reputation, impact purchasing decisions, and even affect your ...
Despite business listings (also known as citations) decreasing in their ranking importance, reaching customers in the right places—and ensuring that they’re presented with accurate information—is still essential for any local ...
Keyword research is one of the most important activities in SEO, and should be at the top of any priority list when it comes to digital marketing. For any beginners, ...
Spam has been prevalent in the local search landscape for a long time. Why? Because everyone is looking for ways to cut corners. Many businesses unfairly employ spammy tactics like ...
As a marketing professional or business owner, you’re probably already aware that Google Business profile (GBP) is an increasingly important part of local SEO and that its influence has only ...
Ranking for local searches requires focus on a combination of different local SEO factors. But with Google’s local algorithm relying on so many different signals, it can be hard to ...
If you’re a service-area business wondering how you can use BrightLocal to help improve your local search rankings, grow your reputation and stand out in local search, then you’ve come ...
We’re pleased to announce the arrival of a new BrightLocal Academy module all about how to use our latest tool: Local Search Grid. The module is called Put Your Rankings ...
We’re incredibly excited to announce the launch of our second free course for BrightLocal Academy, called ‘How to Land Your First Local SEO Client‘. We’ve created this course in collaboration ...
(Updated Feb 2021 to include Local Search Grid competitor GBP tracking) If you’re wondering who your competitors are, what their local SEO strategies are, and if there’s a gap in ...