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Ross Marchant

Ross Marchant

Guest Contributor

Ross is the former Marketing Manager for BrightLocal. With 9+ years SEO and content experience, Ross spearheaded the marketing and CRM initiatives which focus heavily on creating useful and informative content. Ross coordinated the research program at BrightLocal which delivers unique insights into both the SEO industry and local consumer behaviours.
Local SEO in 2015 – A year in review
News

Local SEO in 2015 – A year in review

by Ross Marchant

In Local SEO, a lot can happen in a year. Whilst many of us are busy reading & making our own local search predictions for 2016, it can be useful ...

January 7th, 2016
Social Share Count voted as most important KPI for Content Marketing
Research

Social Share Count Voted as Most Important KPI for Content Marketing

by Ross Marchant

In our latest weekly poll we asked our SEO community which KPIs they considered to be the most important for a piece of blog content. We had 398 participants, with 91% from ...

December 16th, 2015
Ignore Mobile at Your Peril – 10 Stats That Prove the Power of Mobile Marketing
Resources

Ignore Mobile at Your Peril – 10 Stats That Prove the Power of Mobile Marketing

by Ross Marchant

For those of us who work in local SEO, either in an agency or as a consultant, the value, benefits & importance of mobile marketing are widely appreciated. Consumers are ...

December 8th, 2015
25% of SEOs spend less than 1 hour in planning & pitching to SMB clients
Research

25% of SEOs spend less than 1 hour in planning & pitching to SMB clients

by Ross Marchant

The process of planning & pitching business to a potential new client is an important part of SEO. Next to retaining existing clients, it’s the most important function of an ...

November 4th, 2015
43% of SEOs plan to start their own search agency
Research

43% of SEOs Plan to Start Their Own Search Agency

by Ross Marchant

How many SEOs have an ambition to start their own agency? As a local SEO tools provider, most of our customers are SEO agencies, consultants, or web designers. As part ...

October 22nd, 2015
Local Consumer Review Survey
Research

Local Consumer Review Survey 2015

by Ross Marchant

Welcome to the findings of the BrightLocal Local Consumer Review Survey 2015. To see the most recent findings, see the latest Local Consumer Review Survey. This annual survey is an exploration ...

October 19th, 2015
97% of consumers aged 18-34 read online reviews to judge a local business
Research

97% of Consumers Aged 18-34 Read Online Reviews to Judge a Local Business

by Ross Marchant

Following the release of the 2015 Local Consumer Review Survey, we uncovered some important information about how consumers think about, and interact with online reviews for local businesses. We learnt that ...

October 8th, 2015
Links & User Behavior See Jump in Importance for Local Search
Research

Links & User Behavior See Jump in Importance for Local Search

by Ross Marchant

Today Moz has released their much anticipated 2015 Local Search Ranking Factors study. The annual survey has been conducted once again by Local SEO expert, and Moz Director of Local Search, ...

September 24th, 2015
Phone Calls & Search Ranking are Most Important Local Search KPIs
Research

Phone Calls & Search Ranking are Most Important Local Search KPIs

by Ross Marchant

What are the most important KPIs in Local SEO? Whether you’re a search agency, consultant, or local business, there are key metrics that are measured in local search no matter who ...

August 17th, 2015
SEOs Believe 'High' Local Rankings Deliver Greater Response than Organic
Research

SEOs Believe ‘High’ Local Rankings Deliver Greater Response than Organic

by Ross Marchant

Does high ranking in local or organic results deliver greater response for your clients? In a recent poll on BrightLocal.com, we put this question to over 400 of our visitors. ...

July 30th, 2015
Google More Generous to Local Businesses than Other Engines
Research

Google More Generous to Local Businesses than Other Engines

by Ross Marchant

Last year we carried out some research on which of the 3 main Search Engines gave most space on their 1st page of results to local businesses; Google, Bing or ...

July 14th, 2015
The Demise of Yahoo Maps - An Expert Viewpoint
News

The Demise of Yahoo Maps – An Expert Viewpoint

by Ross Marchant

Late last week, Yahoo confirmed that it was shutting down Yahoo Maps at the end of June. The announcement, which was made in a product report for 2015, also highlighted the ...

June 9th, 2015
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