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Ross Marchant

Ross Marchant

Guest Contributor

Ross is the former Marketing Manager for BrightLocal. With 9+ years SEO and content experience, Ross spearheaded the marketing and CRM initiatives which focus heavily on creating useful and informative content. Ross coordinated the research program at BrightLocal which delivers unique insights into both the SEO industry and local consumer behaviours.
What Local Consumers Want Most from Local Business Websites
Research

What Local Consumers Want Most from Local Business Websites

by Ross Marchant

It’s rare to find a business these days that doesn’t have a website, even if that site constitutes a couple of simple pages thrown together on a basic DIY site ...

February 6th, 2014
local seo industry survey
Research

Local SEO Industry Survey 2014

by Ross Marchant

About the BrightLocal Local SEO Industry Survey The objective of this survey is to gain better understanding about the current state of the local SEO Industry. With this survey we ...

January 27th, 2014
Healthcare Marketing Insights - SMB Internet Marketing Survey 2013
Research

Healthcare Marketing Insights – SMB Internet Marketing Survey 2013

by Ross Marchant

Welcome to the Healthcare & Medical Industry Results of the SMB Internet Marketing Survey 2013. Following the publication of the full SMB Internet Marketing Survey 2013 results, we’re now taking a closer ...

January 8th, 2014
Best Local Search Blogs 2013
Resources

Best Local Search Blogs 2013

by Ross Marchant

We’ve now updated our list – see our 2018 Top Local SEO Blogs here. Thankyou to everyone who voted in our poll to find your favourite local search blogs of ...

December 13th, 2013
Local Consumer Review Survey
Research

Local Consumer Review Survey 2013

by Ross Marchant

Welcome to findings of the BrightLocal Local Consumer Review Survey 2013. This survey is an annual exploration into how consumers consume (aka ‘read’) reviews and how their opinions and behaviour ...

December 12th, 2013
Building & Construction Insights – SMB Internet Marketing Survey 2013
Research

Building & Construction Insights – SMB Internet Marketing Survey 2013

by Ross Marchant

Welcome to the Building & Construction Industry Results of the SMB Internet Marketing Survey 2013. Following the publication of the full SMB Internet Marketing Survey 2013 results, we started to take a ...

December 4th, 2013
Expert Local Citation Survey 2016
Research

Expert Local Citation Survey 2013

by Ross Marchant

On Wednesday 11th September we hosted an InsideLocal Webinar titled ‘Enhanced Citations for Local Search Greatness’. The webinar was a timely one. On the same day the chaps from Getlisted.org updated ...

April 20th, 2013
local seo industry survey
Research

Local SEO Industry Survey 2013

by Ross Marchant

About the BrightLocal Local SEO Industry Survey The objective of this survey is to gain greater understanding about the health & nature of the local SEO Industry. Through this survey ...

January 27th, 2013
local seo industry survey
Research

Local SEO Industry Survey 2011

by Ross Marchant

About the Local SEO Industry Survey The objective of this survey is to gain greater understanding about the health & nature of the local SEO Industry. Through this survey we ...

January 19th, 2011
Local Consumer Review Survey
Research

Local Consumer Review Survey 2010, Part 3

by Ross Marchant

About Survey Findings The following findings are the 3rd part in a series of surveys into consumer attitudes & consumption of local business reviews and ratings. The survey polled 2,012 ...

December 12th, 2010
Local Consumer Review Survey
Research

Local Consumer Review Survey 2010, Part 2

by Ross Marchant

Reviews & Reputation for Different Types of Local Business The Local Consumer Review Survey examines the role that online consumer reviews play in the research and purchase of local business ...

December 12th, 2010
Local Consumer Review Survey
Research

Local Consumer Review Survey 2010 – Part 1

by Ross Marchant

Background to Survey Online reviews, ratings and opinions left by consumers are playing an ever increasing role in helping other, anonymous consumers assess the quality & trustworthiness of businesses, products ...

December 12th, 2010
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