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Sherry Bonelli

Sherry Bonelli

Guest Contributor

Sherry is the former Local Search Evangelist at BrightLocal. She led BrightLocal's Research and Content programs and championed the needs of their SEO Agency and SMB customers. Having worked in digital marketing since 1998, Sherry has a Master’s Degree in Internet Marketing along with numerous digital marketing certifications.

24 Articles

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News

5 Reasons Why Bing Is Still Important to Your SEO Strategy

by Sherry Bonelli

When it comes to SEO, Google is usually the first search engine people think of. Your search optimization efforts are likely dictated by Google’s algorithm updates, Google best practices and ...

October 11th, 2017
How to Run a Winning Digital Marketing Agency
News

How To Run A Winning Digital Marketing Agency

by Sherry Bonelli

The explosion of digital marketing over the last decade has enabled and inspired many people to become “digital marketers.” (Many of these people have the experience and skills, but sadly ...

September 26th, 2017
Should-SEOs-Guarantee-Work
Research

Should SEOs Guarantee Their Work?

by Sherry Bonelli

It’s an age-old question: Should SEOs guarantee the work they do for a client? With so many variables impacting search engine results (like Google algorithm updates, quality content, site structure, ...

August 11th, 2017
Use Facebook Messenger for Customer Service
News

How to Use Facebook Messenger as a Customer Service Tool

by Sherry Bonelli

In an ever increasingly digital world, people are spending more and more time on the internet. Social media is one of the biggest reasons why people hop online throughout their ...

August 2nd, 2017
How to sell to clients that have been burned
News

Cautious Clients: How To Sell To Clients That Have Been Burned

by Sherry Bonelli

Every day business owners are bombarded with phone calls and emails from “digital marketing experts” vying to help them get on the first page of Google, get social media likes ...

July 26th, 2017
10 Must-Try Social Media Tools
News

10 Must-Try Social Media Tools

by Sherry Bonelli

It seems like every day new social media tools come out on the market to help make your Social Media Management job easier. But how do you know which tools ...

July 7th, 2017
Lead Magnets: How to Create an eBook
News

6 Steps to Creating an eBook Lead Magnet that ‘Wows’ Your Visitors

by Sherry Bonelli

You’ve probably heard of lead magnets. A lead magnet is something you offer to a potential customer in exchange for them giving you something (like their email address so you ...

June 27th, 2017
Reporting data to clients
Research

Client Reports: Do You Tell Clients the Whole Truth?

by Sherry Bonelli

Here is an interesting topic that will no doubt cause a spirited debate among digital marketers – but hey, who doesn’t like a little bit of controversy; right? So here ...

June 10th, 2017
Yahoo: Does anybody care?
Research

Yahoo! Does Anyone Care?

by Sherry Bonelli

Google is always hitting the headlines with some sort of innovation, adaption, algorithm change or acquisition that has a rolling effect on the rest of the digital marketing and SEO ...

June 7th, 2017
How to Choose the Right Keywords
News

How to Choose the Right Keywords That Drive High-Quality Leads to Your Business

by Sherry Bonelli

How Do You Choose the Right Keywords? Optimizing your website content for the right keywords is important to the success of your SEO and content marketing efforts. Here are some ...

May 30th, 2017
Boost rankings with local content
News

Easy Ways to Create Local Content That Boosts Your Local Search Rankings

by Sherry Bonelli

Did you know that creating local content to put on your company’s website can help you rank higher on search engines for local search terms (i.e. plumber in san jose)? ...

May 18th, 2017
Tips for Handling Difficult Clients
News

Tips for Handling Difficult Clients or Clients With Complaints

by Sherry Bonelli

We recently published a blog post that talked about knowing when to fire clients who have become a major agency hindrance. Though this is an important part of managing your ...

May 9th, 2017
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