We’re delighted to announce that Claire Carlile has joined BrightLocal as our in-house Local Search Expert.
Claire’s one of the most respected and well-loved people in the local search industry, always bringing a wealth of first-hand experience and unique perspectives to the content she produces and the wisdom she shares.
A rare breed, Claire combines a deep understanding of local search and digital with extensive knowledge of the fundamentals of marketing. She boasts an envious academic background in marketing which allows her to approach projects with a strategic and research-driven mindset.
We took notice of the great content Claire was creating a couple of years back and jumped at the chance to get her involved in our own content initiatives. Earlier this year, Claire created an amazing course for BrightLocal Academy.
We loved what she delivered.
The local search community loved what she delivered.
This is a brilliant course that just launched today by @clairecarlile ? I'm amazed that all this knowledge can be accessed for free, thanks @brightlocal team and thank YOU Claire for always sharing your knowledge with us! ??https://t.co/wGApYOoQ84
— Areej AbuAli (@areej_abuali) March 10, 2021
— Anna Corbett (@AnnaAppenzeller) March 12, 2021
Incredible: New free 10-chapter course from the amazing @clairecarlile. Answers the #1 question new SEOs ask when starting their career
"How to Land Your First Local SEO Client"
• Choosing niches
• Pricing services
• Getting leads
+ Free Templates
— Cyrus (@CyrusShepard) March 10, 2021
Awesome content, valuable insights
Claire brings a new dimension to our already fantastic content output thanks to her boots-on-the-ground knowledge of local SEO. Having first-hand experience is one thing. Being able to turn it into engaging and helpful content is another. And fortunately for us, Claire is fantastic at doing just that.
We see Claire as much more than a content powerhouse. She’ll also provide valuable insights to our product direction, helping us get inside the heads of local marketers, so we can develop products that solve their biggest challenges.
What to expect
It’s fair to say we’re brimming with ideas about how Claire can add value to our customers, and good news is there’s plenty already in motion.
Claire’s already working on two (yes, two!) additional courses for BrightLocal Academy. She’ll also be sharing her knowledge far and wide at upcoming SEO events later this year. Plus, we have plans to expand our educational initiatives beyond BrightLocal Academy, helping local marketers deepen their knowledge in new ways.
Here are a few words from Claire about her decision and what to expect:
“I’m so excited to be welcomed to BrightLocal and to become part of an awesome team that I’ve admired for yonks. I’ll still be consulting as Claire Carlile Marketing, but it is actually a dream come true to combine solo consultancy with a collaboration with such a forward-thinking, knowledgeable and kind bunch of people. I’m loving working on the BrightLocal Academy courses alongside some exciting new developments for learning. Watch this space! ?”
Claire probably won’t like all the fuss that’s being made over her in this post, but as you can tell, we’re really excited about having her on the team, and we hope you are too!