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The Digital Presence Puzzle: SMB Marketing in 2025

Small businesses are often described as the ‘backbone of the US economy’, major sources of local employment, and vital parts of local communities. Yet it’s the US small business economy that faces many challenges that can mean the difference between staying open and folding. This research aims to highlight key areas of marketing where owners are struggling, and provide clear recommendations to help you recognize opportunities for smarter, long-term marketing strategies.

August 7th, 2025
15 min read
061 Content Research Nearmestudy Insights

Should You Optimize for ‘Near Me’?

It can be easy to take some tips too literally—such as cramming ‘near me’ terminology into your web copy. One question that our Customer Service and Local SEO Services teams are most commonly asked is: “Should I optimize my website for ‘near me’ terms?”.

June 19th, 2025
7 min read