So you’ve established the importance of generating a steady stream of online reviews for your business, and you’ve got buy-in from head office to invest in review generation software. Great!

Now for the tricky part: what do you say to your customers when you ask them for a review? Well, my first tip might come as a surprise: you don’t ask them for a review. That’s why the review email templates I’ve prepared below actually take the tack of asking for feedback instead.

This is because the best reputation management software won’t encourage you to ask customers for a review straight out of the gate, and will instead allow you to first request feedback that the customer is then encouraged to leave as a review.

It’s a softer touch, and a slightly longer process for the customer, but trust me, it works, and this helps you get around the prickly problem of review-gating, too.

Without further ado, here are five free review email templates that will bring you a ton of valuable feedback and plenty of reviews on a regular basis, whether you’re contacting customers right away or those who you dealt with weeks ago.

Free Review Email Templates for Local Business

1. Generic Review Request Email (Visit Was a Long Time Ago)

Hi [Customer’s First Name],

This is [Your Name], [Your Job Title] at [Your Business Name].

A while ago you visited us at [Your Business Name]. Thanks for choosing us; I really hope you got everything you wanted out of your experience.

Your feedback is really valuable to us, so whether you had a fantastic or less-than-stellar experience, we’d really like to hear it.

Please consider taking a moment to leave your feedback on [Your Business Name] using the link below.

[LINK TO REVIEW GENERATION CAMPAIGN]

Thanks,

[Your Name]

2. Generic Review Request Email (Visit Was Very Recent)

Hi [Customer’s First Name],

We hope you enjoyed visiting us at [Your Business Name] recently.

While your experience is still fresh in your mind, we’d really appreciate it if you could spare a moment to let us know what you thought of it by clicking the link below.

[LINK TO REVIEW GENERATION CAMPAIGN]

We’re always trying to do right by our customers, and knowing how we’re performing helps us to continue to improve.

Thanks,

[Your Name]

3. Hospitality and Food Review Email Template (for Hotels, Restaurants, Bars, Pubs, and Cafes)

Hi [Customer’s First Name],

I hope you’re well. This is [Your Name] from [Your Business Name], the [Business Type] you visited recently.

It’s my job to make sure that everything was perfect for your [Stay/Visit], so I’m just getting in touch to see if you wouldn’t mind leaving us a little feedback on how we did.

Click the link below to let us know what you thought of your [Stay/Visit].

[LINK TO REVIEW GENERATION CAMPAIGN]

Thanks, and I hope we’ll be seeing you again soon at [Your Business Name]

[Your Name]

4. Service Area Business Review Email Template

Hi [Customer’s First Name],

This is [Your Name] from [Business Name]. It was a pleasure to meet you and [Description of Work] the other day. I really hope you’re satisfied with the results.

As you might imagine, businesses like mine rely on feedback to continue to deliver an excellent service, so can I ask you to take a minute to let me know what you thought of my work?

Just click the link below to leave your feedback.

[LINK TO REVIEW GENERATION CAMPAIGN]

Thanks,

[Business Owner’s Name]

5. Medical Practioner’s Review Email Template

Hi [Customer’s First Name],

This is [Your Name] at [Business Name]. I hope you don’t mind me getting in touch but we’d really value your feedback on your recent experience with [Business Name].

We completely appreciate that medical visits can be of a sensitive nature, so you don’t need to be explicit about the reason for your visit. Just a few details about how you felt you were treated and what you thought of the overall experience would really help us.

Please click the link below to leave your feedback; it’ll only take a minute or so of your time.

[LINK TO REVIEW GENERATION CAMPAIGN]

Thanks,

[Your Name]

We’d Love to Hear What You Think

Are there other business types you’d like to see us put together feedback request email templates for? Let us know in the comments below and we’ll look to update this post with more.