10 Reasons Why Local SEO Services Can Help You Attract New Customers
Local customers are turning to the internet to find local businesses – on desktop AND mobile
The age of the printed phone book is over (Fun Fact: the last ever printed Yellow Pages in the UK will be circulated around the corner from BrightLocal in January 2019), as more and more people are turning to the internet to find information about local businesses. Here are some statistics:
- 96% of PC owners conduct local searches
- 46% of all Google searches are local
- 64% of local customers use search engines and directories as their main way to find local businesses
- 50% of local mobile searchers look for business information (like a company’s address or phone number)
- A whopping 78% of local mobile searches result in an offline purchase
(Sources: Searchengineland.com and Business2community.com)
Local search marketing is highly targeted and timely
The top reason people perform local searches is to find a business. The second most common reason is to find a product or service. Many local searchers are looking for a specific business’ name, but many who search don’t have a specific business in mind when they begin their hunt.
By using local search tactics you can better position your business and promote what you have to offer to local customers when they’re looking for your type of business. There’s no better time to connect with a potential customer than when they really need you.
Local search has the highest conversion levels of all local advertising channels
Online directories (like Yelp, Citysearch, Foursquare, etc.) display a business’ name, address, phone number and sometimes additional information (like a menu or business description). Local directories dominate the first page of many local search results. Local directory marketing (just one of many local SEO strategies) has a higher conversion rate than other more traditional advertising options – up to 50% conversion on some directories. That means that by getting your business accurately listed on as many quality online directory sites as you can, you’ll convert 1 in 2 leads into an actual customer.
Mobile Internet is Growing
More and more customers use mobile phones or tablets to find the best local businesses while they’re on the go. In fact, mobile digital media time in the US is now higher at 51% compared to desktop use at 42%. Local SEO covers both PC and mobile internet access, meaning you never miss out on a potential customer.
Local SEO results in a great return on investment
Unlike traditional advertising (e.g. local newspapers, leaflets, direct mail, etc.), with local SEO there is little wasted exposure. You reach potential customers when they need you — not when they don’t. This makes Local SEO both efficient and cost-effective.
Only 44% of businesses have claimed their Google My Business listing
Google My Business is a free listing that Google makes available for almost any business. Getting listed on Google My Business can help increase your chances of showing up high in local search results on Google. Additionally, many local businesses still haven’t figured out the importance of online marketing yet. That leaves the door open for you to get a head-start before your competitors wise up and it gets more competitive. Strike while the iron’s hot!
(Source: Local Marketing Institute)
Many of the best local SEO opportunities are FREE (for now!)
It’s free to claim your listing on Google My Business, Bing Places for Business and on hundreds of other online business directories. That means free promotion for your business!
Only 20% of adults get news from print newspapers
Traditional advertising media is declining. In fact, fewer and fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Because more and more people are turning to the internet for their local news and information about local businesses.
85% of consumers trust online business reviews as much as personal recommendations
Word of mouth is a major factor in the success of many local businesses. So increase your company’s online reputation, ask trusted customers to leave a positive review about your business online — and attract hundreds of new customers.
(Source: Local Consumer Review Survey)
Local customers rely on the internet to find information about your business
These days, people depend on the internet to find information about all types of products and services, whether they’re using traditional search or, as is more and more the case, voice search to find local businesses. If your business isn’t found on local search results, you’ll miss out on new customers. Implementing a variety of Local SEO strategies for your business can help you show up on the internet map for future customers to see!